Global Telecom and Entertainment & Media Outlook 2026–2030
Digital innovation drives demand for human experiences
2026 Outlook data tool access
What is the Global Telecom and Entertainment & Media Outlook?
It’s a single source of consumer and advertiser spending data and analysis for both the entertainment and media (E&M) and telecom industries, based on proprietary five-year projections. Updated annually, the online tool allows you to easily browse, compare and contrast spending and growth rates in the industries covered.
Perspectives from the Global Entertainment & Media Outlook 2026-2030
The global entertainment and media (E&M) industry grew 5.3% in 2025, with total revenue from advertising, connectivity, and consumer spending reaching US$3.5 trillion, and it should rise another 4.6% in 2026. The industry remains on a firm growth trajectory. According to PwC’s Global Entertainment & Media Outlook 2026–30, which charts growth in 12 segments across 53 territories the global E&M market will grow at a CAGR of 3.4% for the next five years, reaching $4.2 trillion in 2030. This expansion, unlocking $600 billion in new revenues in 2030, will be overwhelmingly driven by digital ecosystems across the E&M landscape. Dive into the Perspectives report for key findings and insights into the E&M market.
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How to get started:
Understanding where consumers and advertisers are spending their money in the telecom and entertainment & media industry can help inform many important business decisions.
A subscription includes:
- 12 months of access to data and commentary for segments across 53 territories
- access to dashboards and visualisations, including heat maps, GDP and sector growth comparisons, and top 10 rankings
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