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Value in motion
Discover the future of your industry with PwC's Value in motion study. Learn how AI and climate change are reshaping industries to create new growth opportunities.

Data-driven solutions so you can innovate and accelerate
Rising costs. Shifting consumer demands. A workforce in flux. The hospitality and leisure industry is facing significant change—creating both challenges and opportunities for forward-thinking companies.
Social media has opened new marketing channels. AI and immersive technologies are redefining guest experiences in exciting ways. Luxury travel is booming, even as companies navigate inflation and labour considerations. Meanwhile, sustainability and ethics aren’t buzzwords—they’re business imperatives.
This isn’t just change. It’s an industry reset. Success belongs to those who rethink—combining sharp operations with memorable customer experiences.
We help hospitality and leisure brands stay ahead. Our specialists decode shifting consumer tastes and global trends. We understand regulatory pressures. We know how to integrate emerging tech. We help you turn disruption into opportunity—building strategies that drive growth, efficiency and resilience in a fast-changing world.
Franchise and management agreements can define your growth trajectory. We see them as pivotal moments—to strengthen partnerships, reduce risk, negotiate terms and build structures that unlock what’s next.
Featured
Discover the future of your industry with PwC's Value in motion study. Learn how AI and climate change are reshaping industries to create new growth opportunities.
Featured
A decade of value in motion, marked by reconfiguration and innovation, awaits. Seize the moment to extend your lead—or to catch up to rivals.
Featured
Get ready for AI, climate change and other megatrends to shift value pools, reconfigure industries and redefine the top management agenda.
Publication
A recap of the operating performance of hotels and sub-market trends, the transactions environment, supply pipeline and more.
Publication
What’s next in sports: from private equity involvement to innovative fan experiences, PwC unpacks the hottest trends. Dive into the playbooks and articles.
Publication
M&A in 2025: Big deals, winning hands, and wild cards. Megadeal momentum returns to the market—but dealmakers will need to expect the unexpected.
Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. Explore the domains relevant to your sector.
Hyatt worked with PwC to build a listening strategy that collects employee feedback to improve their experiences and maintain its culture of care.
Learn how Mohegan adopted Workday's cloud solution with PwC’s help to streamline processes, drive efficiency and deliver insights on a global scale.
MGM Resorts’ finance transformation with Oracle Cloud improved back-office operations and strengthened its hospitality and customer experiences.
How Wyndham Hotels & Resorts strengthened its loyalty platform with cloud technology to preserve trust with its customers.
Darin Yug
Global Hospitality and Leisure Leader, Partner, PwC United States
Tel: +1 (216) 496-5215