Data-driven solutions so you can innovate and accelerate

Hospitality and leisure

Man and woman walking by a pool in a desert

Rising costs. Shifting consumer demands. A workforce in flux. The hospitality and leisure industry is facing significant change—creating both challenges and opportunities for forward-thinking companies.  

Social media has opened new marketing channels. AI and immersive technologies are redefining guest experiences in exciting ways. Luxury travel is booming, even as companies navigate inflation and labour considerations. Meanwhile, sustainability and ethics aren’t buzzwords—they’re business imperatives.

This isn’t just change. It’s an industry reset. Success belongs to those who rethink—combining sharp operations with memorable customer experiences. 

How we can help

We help hospitality and leisure brands stay ahead. Our specialists decode shifting consumer tastes and global trends. We understand regulatory pressures. We know how to integrate emerging tech. We help you turn disruption into opportunity—building strategies that drive growth, efficiency and resilience in a fast-changing world.

Optimise your model

Franchise and management agreements can define your growth trajectory. We see them as pivotal moments—to strengthen partnerships, reduce risk, negotiate terms and build structures that unlock what’s next. 

Explore the domains of growth

Industries are reshaping around fundamental human needs, creating value through collaboration across interconnected domains that now replace traditional value chains. Explore the domains relevant to your sector.

We unite expertise and tech so you can outthink, outpace and outperform
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Contact us

Darin Yug

Darin Yug

Global Hospitality and Leisure Leader, Partner, PwC United States

Tel: +1 (216) 496-5215