Globally, the radio market will increase by 3.5 percent compounded annually to $56.2 billion in 2016. Advertising represents around two-thirds of global radio industry revenues, the remainder being funded through public broadcast subscriptions and individual subscription fees.
Terrestrial radio broadcasters are seeking additional revenue streams through the introduction of digital radio and online radio, which expand listeners’ options. However, those technologies are not expected to add significant revenues in the near future. Satellite radio will boost spending in North America, whilst modest increases in public radio license fees will help maintain the radio markets in EMEA and Asia Pacific.
Satellite radio subscriptions will be the fastest-growing component of the radio market, averaging 9.5 percent compounded annually to $4.5 billion in 2016.
Forecasts for advertising and consumer/end-user spending in the radio segment across 48 countries cover (where available):
|North America||EMEA||Asia Pacific||Latin America|
|Central and Eastern Europe
Middle East/North Africa †
|†Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates|