Radio

Radio

 

Radio markets by growth and scale


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Total global radio revenue to rise, but growth to slow

Radio finds itself in the grip of a streaming music pincer movement

Key insights at a glance

1

Total radio revenue will surpass US$50bn in 2018, but growth will slow as music streaming continues to pose challenges. Total radio revenue will reach US$50.7bn by 2018, rising from US$44.5bn in 2013. Nevertheless, it will be a market under pressure from streaming music -- a movement that could have repercussions for radio's digital future. Annual growth is expected to slow from 3.0% in 2016 to 2.3% in 2018.

 
2

The US leads the way, despite China's gains. Although China's total radio revenue will be more than 50% higher in 2018 than in 2013, the country will still only account for 6% of global radio revenue by 2018. The US, by contrast, will account for 44% of global radio revenue, with Germany in second place with 9%.

 
3

Free music has implications for radio advertising revenue. Radio advertising revenue will reach US$39.1bn by 2018, rising at a CAGR of 2.8%. Yet broadcasters are at risk from music streaming providers as services launch free-to-consumer mobile offerings and compete directly for radio advertising dollars.

 
4

In-car convergence will impact upon the 'heartland' of radio. In-car interactive dashboards are enabling music streaming apps to make their presence felt. This development threatens to take radio listening time away from both traditional and satellite radio.

 
5

The innovators of digital radio are under threat. There are few success stories in digital radio, with the market's technology transition path unclear. Analogue technology remains the global listening choice, while the inroads made by music streaming apps create an uncertain future for digital.

 
6

The 'tyranny of choice': how broadcasters can forge a path through the competition. The prospect of music catalogues running to 30mn tracks can be dizzying for the consumer. Curation is the answer and radio broadcasters have the opportunity to capitalise, thus minimising competitor disruption.



What data can I access by purchasing an online subscription?

The following data is available for radio for 54 countries (where available).

Revenue data:

  • Total radio revenue
  • Public radio licence fees
  • Radio advertising revenue
  • Total satellite revenue (US and Canada only)
  • Satellite radio subscription revenue (US and Canada only)
  • Satellite radio advertising revenue (US and Canada only)
  • Terrestrial broadcast advertising revenue (US and Canada only
  • Terrestrial online advertising revenue (US and Canada only)
  • Traditional radio advertising revenue

Segment definition

The radio segment includes revenue from consumer spend on radio licence fees (where applicable) and all advertising spend on radio stations and radio networks.

Public radio licence fees are included for applicable markets in EMEA and APAC. Where a mandatory fee covers both TV and radio, we have estimated radio's share of that total (note the TV subscriptions segment includes the whole fee; radio's share is removed when calculating total revenue to avoid double counting).

Revenue from radio advertising on radio stations and radio networks is tracked as net of agency commissions, production costs and discounts. In the US and Canada only, revenue from advertising spend on terrestrial broadcast radio is considered separately from online advertising revenue.

In the US and Canada only, revenues from subscriptions to satellite radio services (such as SiriusXM) are also considered, as is advertising spend on satellite radio.

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Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates