Radio

As the global economy begins taking a path of modest recovery, the accompanying upturn in the advertising business will help deliver solid growth to the radio industry. Over the next five years, global radio revenues will grow to US$51bn, a CAGR of 3%. Within that global figure, however, a number of shifts are occurring. Revenues in North America and Europe will grow more slowly than the more rapid revenue growth taking place in the emerging radio regions of Latin America, Asia and Africa.

North America and Europe are the most developed global radio regions in terms of technology, listenership and revenue: in 2012, the two regions combined accounted for 78% of all global radio revenue.  Although, their combined market share will decline slightly, accounting for 74% of global radio revenue by 2017.

Radio revenues for the fastest growing territories (US$ mn) 2012 & 2017

China and South Africa, will have a growing impact, with South Africa expected to surpass the UK in 2015 and Germany in 2017 to become the seventh-largest radio advertising market. There will be rapid growth in markets with lower TV penetration, where radio forms a more accessible media type: India, Argentina, Venezuela, China, South Africa Pakistan and the Philippines are all estimated to grow at a double-digit rate on average each year.


North America will continue to account for almost 50% of all global radio revenues, generating US$24bn in 2017. But even though Europe and North America play leading roles in radio-technology and business-model innovation, their combined market share will decline to 74% of global radio revenues by 2017.
Regional split of radio revenues (%) 2012 vs 2017
Satellite subscribers and subscription revenues continue to grow rapidly, with subscriptions taking 15% of all North American radio revenue in 2012 and rising to 20% of the region’s revenue in 2017.
North America revenues split by advertising and satellite subscription (US$ mn) and share of satellite vs total revenues 2008-2017
 

How we define this segment

The radio segment includes all advertising spend on radio stations and radio networks.

In the US and Canada, advertising spend in both Internet radio and satellite radio are also considered and separated accordingly. Subscription revenue generated from satellite-delivered radio is considered in North America only.

Advertising spend is tracked as net of agency commissions, production costs (in creating the ads) and discounts.

Public radio licence fees are included where applicable (in EMEA and APAC) and cover the ‘radio only’ element of the total licence fees collected within the TV subscriptions segment.

What data is included in the online Outlook?

Forecasts for advertising and consumer spend in the radio segment across 50 countries cover (where available):

  • Radio advertising (US$ m)
  • Public radio license fees (US$ m)
  • Terrestrial broadcast radio advertising (US$ m)
  • Terrestrial online radio advertising (US$ m)
  • Total terrestrial radio advertising (US$ m) (total = broadcast + online)
  • Satellite radio advertising (US$ m)
  • Satellite radio subscription spending (US$ m)
  • Total satellite radio (US$ m) (total = subscriptions + advertising)
  • Total radio revenue (US$ m) (total = radio advertising + license fees + satellite radio subscription)
 
 
 

 
 

Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates