Radio
Globally, the radio market will increase by 3.5 percent compounded annually to $56.2 billion in 2016. Advertising represents around two-thirds of global radio industry revenues, the remainder being funded through public broadcast subscriptions and individual subscription fees.
Terrestrial radio broadcasters are seeking additional revenue streams through the introduction of digital radio and online radio, which expand listeners’ options. However, those technologies are not expected to add significant revenues in the near future. Satellite radio will boost spending in North America, whilst modest increases in public radio license fees will help maintain the radio markets in EMEA and Asia Pacific.
Satellite radio leads component growth to 2016
Satellite radio subscriptions will be the fastest-growing component of the radio market, averaging 9.5 percent compounded annually to $4.5 billion in 2016.
China, the second largest radio market in Asia Pacific after Japan, will reach $2.4 billion in 2016, an 8.9 percent compound annual increase from the 2011 level. This will be the second-strongest growth rate in the region, surpassed only by the much smaller market in India, which will rise at a CAGR of 17.3 percent - the world’s fastest-growing radio market through 2016, driven by new FM stations.
Top 5 radio markets in Asia Pacific
How we define this segment
The radio market consists of advertiser spending on radio stations and radio networks, and in the United States, satellite radio. Subscription spending for satellite-delivered radio is included in the United States and Canada. The United States also includes Internet radio advertising. In EMEA (Europe, Middle East, Africa) and Asia Pacific, the market includes public radio license fees.
What data is included?
Forecasts for advertising and consumer/end-user spending in the radio segment across 48 countries cover (where available):
Regions/countries covered
|
| North America |
EMEA |
|
Asia Pacific |
Latin America |
Canada
United States |
Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom |
Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey
Middle East/Africa
Israel
Middle East/North Africa †
South Africa |
Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam |
Argentina
Brazil
Chile
Colombia
Mexico
Venezuela |
| †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates |
- Terrestrial and satellite radio advertising spending
- Satellite radio subscription spending
- Public radio license fees
