Newspaper publishing

The global newspaper market fell by 0.7 percent in 2011, as declines in North America and EMEA offset gains in Asia Pacific and Latin America. Prospects for the newspaper publishing segment vary widely according to territory: in countries where a majority of households have broadband connections, newspapers face erosion in print unit circulation as readers shift from print to online for information. That shift will cut into both circulation spending and print advertising. Conversely, in countries where broadband penetration is low, there is less competition from the Internet, and unit circulation is rising, benefiting both circulation spending and print advertising.

Newspaper digital circulation spending starts to offset print decline in EMEA

Gains in paid digital distribution in EMEA will offset ongoing declines in print circulation spending. Print circulation spending will decrease from $30.5 billion in 2011 to $29.7 billion in 2016, a 0.5 percent compound annual decline, but an emerging paid digital circulation market will total an estimated $1.2 billion in 2016.



Overall spending on newspapers will experience countervailing trends during the next five years, with ongoing declines in territories such as North America, but strong growth in countries such as Argentina (11.9 percent CAGR), Indonesia (11.2 percent) and India (9.6 percent).
Stark differences in geographical growth picture
Spending on print advertising in newspapers in North America will fall at a 4.2 percent compound annual rate to $18.3 billion in 2016, 59 percent lower than in 2007.
North America newspaper advertising revenue decline moderates
 

How we define this segment

The newspaper publishing market consists of spending on daily print newspapers by advertisers and readers and of advertising on newspaper Web sites, tablet apps, and mobile phone apps. Spending by readers includes newsstand purchases and subscriptions as well as payments for digital newspapers delivered to mobile devices and fees to access online content. Weekend editions issued by publishers of daily papers are included in the daily paper totals, as is advertising in free daily newspapers. However, except for Germany and Switzerland, free weeklies and other weekly papers are not included.

What data is included?

Forecasts for advertising and consumer/end-user spending in the newspaper publishing segment across 48 countries cover (where available):

  • Classified, national and retail advertising spending revenues for print newspapers
  • Advertising spending for digital newspapers
  • Free and paid print unit circulation data for print newspapers
  • Daily paid unit circulation for digital / online newspapers
  • Circulation spending for print and digital newspapers

Regions/countries covered
North America EMEA   Asia Pacific Latin America
Canada
United States		 Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom		 Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa		 Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam		 Argentina
Brazil
Chile
Colombia
Mexico
Venezuela
 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates