Newspaper publishing

Newspaper publishing

 

Newspaper publishing markets by growth and scale


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Globally, the newspaper industry is starting to grow again

Digital advertising revenue will only account for 20% of total newspaper revenue

Key insights at a glance

1

Globally, the newspaper industry’s revenue decline will finally end in 2015... Global total newspaper revenue, after a period of decline, will start to climb again in 2015 as the growth in developing countries’ newspaper revenue begins to exceed the decline in mature markets. Growth will stabilise at 0.1% CAGR through to 2018.

 
2

...But the future of newspapers will vary significantly by region. While the Asia Pacific market is set to grow at a CAGR of 3.4% through to 2018 based on increased consumer and advertiser demand, especially in China (8.3% CAGR) and India (7.5% CAGR), North America is forecast to fall at a CAGR of -4.2% as the migration of advertising and readers to digital continues.

 
3

Circulation revenue will almost match advertising revenue by 2018. In 2013, while circulation revenue rose globally after years of decline, advertising revenue continued to fall. Circulation’s share of total revenue will rise from 47% in 2013 to 49% by 2018, meaning consumers may soon become publishers’ biggest source of revenue.

 
4

Digital payments are taking off, but won’t prove transformational. Digital newspaper circulation revenue grew by 66.2% through 2013. But despite individual publishers reporting improved fortunes, few are hailing a transformation – digital circulation will make up just 8% of total circulation revenue globally by 2018.

 
5

Growth in digital advertising revenue is slowing down. In 2013, publishers’ annual digital advertising revenue growth reduced to 11.7% – a far cry from the 17.7% growth of 2012. Publishers must work harder to realise new digital revenue returns, embracing new advertising technologies, promoting better usage measurement, and exploring controversial content marketing and payment schemes.

 
6

‘Digital-first’ is becoming the norm for newspaper publishers. For many years, news publishers’ digital output was led by their print products. But increasingly, titles will be reorganised as ‘digital-first’ operations, publishing content that works best on connected devices.



What data can I access by purchasing an online subscription?

The following data is available for newspaper publishing for 54 countries (where available).

Revenue data:

  • Total newspaper revenue
  • Total newspaper circulation revenue
  • Print newspaper circulation revenue
  • Digital newspaper circulation revenue
  • Total newspaper advertising revenue
  • Print newspaper advertising revenue
  • Digital newspaper advertising revenue
  • Print retail newspaper advertising revenue (US and Canada only)
  • Print national newspaper revenue (US and Canada only)
  • Print classified newspaper advertising revenue (US and Canada only)

Non-revenue data:

  • Average daily unit circulation total
  • Average daily unit circulation print
  • Average daily unit circulation digital
  • Free dailies newspaper circulation

Segment definition

This segment comprises revenue from both circulation (consumer spend on newspapers) and advertising in newspapers, and considers both physical print editions and digital editions. It includes all daily newspapers, including weekend editions and free dailies. Weekly newspapers are included in markets where data is available. This revenue is both digital and non-digital, and is from both consumer and advertising spending.

Circulation revenue comprises consumer spend on newspapers, including print (newsstand purchases and subscriptions to the print edition) and digital (digital subscriptions and payments for newspapers delivered direct to connected devices such as a PC, tablet or mobile phone, including fees to access online content).

Advertising revenue considers advertising spend on both print editions of newspapers and digital newspapers, which includes all advertising on newspaper websites, tablet apps and mobile phone apps.

In the US and Canada only, print newspaper advertising revenue is split between classified advertising revenue, national advertising revenue and retail advertising revenue in printed newspapers. Other markets do not make this split. This revenue is non-digital and from advertising.

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Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates