Newspaper publishing

Global newspaper publishing revenues from sales and advertising were US$164bn in 2012, down from US$187bn in 2008.  However, after a period of decline revenues will stabilise and remain at 2012 levels for the forecast period.  Globally, continued expansion in growth markets will offset the longer-term declines in mature markets.

A number of developing markets across the globe will see significant growth in newspaper revenues. Although revenues overall have declined over the past few years, appetite for newspapers is growing: more than 547mn newspapers were being distributed daily at the end of 2012, up from 516mn in 2008. With growth in Asia Pacific markets particularly, that number is forecast to rise to 594mn per day by 2017.

Global newspaper revenues split by circulation and advertising (US$ mn) 2008-2017

Global newspaper publishing revenues from sales and advertising were US$164bn in 2012, down from US$187bn in 2008.  However, after a period of decline revenues will stabilise and remain at 2012 levels for the forecast period.  Globally, continued expansion in growth markets will offset the longer-term declines in mature markets.


The Indian newspaper market will be the only one to grow at a double-digit CAGR (10%) by 2017 and will emerge as the world’s sixth-largest newspaper market by the end of the forecast period. A new middle-class readership in growth markets generally will boost the newspaper industry.
Forecast CAGR for top 10 newspaper markets (%) 2013-2017
A long-term decline in newspaper advertising revenues means that circulation will represent an increasingly significant proportion of overall revenues. Free ad-supported newspapers will remain an important part of the landscape, but in mature markets, digital paywalls will become mainstream.
Global newspaper revenues split by circulation and advertising (US$ mn) 2008-2017
Digital will account for 11% of global newspaper revenues by 2017, up from 5% in 2012. But digitisation’s influence is greater than that share of revenues suggests: it is changing the definition of a newspaper. With print just one among a number of distribution channels, newspapers are becoming newspaper brands.
Global newspaper revenues split by print and digital (%) 2012-17
 

How we define this segment

This segment considers advertising spend split by print and digital, with digital covering all advertising on newspaper websites and mobile device apps.

Consumer spend on circulation is also measured and split by print (newsstand purchases and subscriptions) and digital (subscriptions and payments for newspapers delivered direct to mobile devices, including fees to access online content).

The segment considers all daily newspapers including weekend editions issued by publishers of daily papers. Advertising in free daily newspapers is included, although free weeklies and other weekly papers are not included.

What data is included in the online Outlook?

Forecasts for advertising and consumer spend in the newspaper publishing segment across 50 countries cover (where available):

  • Print newspaper advertising (US$ m)
  • Digital newspaper advertising (US$ m)
  • Total newspaper advertising (US$ m) (total = print + digital)
  • Print newspaper circulation spending (US$ m)
  • Digital newspaper circulation spending (US$ m)
  • Total newspaper circulation spending (US$m) (total = print + digital)
  • Total newspaper spending (US$ m) (total = circulation + advertising)
  • Average daily unit circulation print (000)
  • Average daily unit circulation digital (000)
  • Average daily unit circulation total (000) (print + digital)
  • Total paid daily unit circulation (000) (total = print + digital)
  • Free dailies newspaper circulation (000)
 
 
 
 

 
 

Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates