Business-to-business

Business-to-business

 

Business-to-business markets by growth and scale


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Digital directories will overtake print in 2014

Business information remains the key B2B segment in growth countries

Key insights at a glance

1

Total business-to-business (B2B) revenue will exceed US$200bn. The B2B market is forecast to reach nearly US$225bn by 2018, with the US and China key growth markets. Further down the rankings, countries such as Spain, Mexico and India are showing positive trends, growing at CAGRs of 10.5%, 7.2% and 6.9%, respectively.

 
2

Professional books revenue will surpass directories in 2015 as digital spurs growth... Strong growth in Internet connections has led consumers to adapt to digital. Global electronic professional books revenue will be a beneficiary, rising by a CAGR of 17.2% over the forecast period and helping total professional books revenue to overtake total directory advertising revenue in 2015.

 
3

...And directories providers need to adapt. Digital gains mean the traditional print trade directory business model is being disrupted, with revenue forecast to fall from US$13.2bn to US$6.7bn between 2013 and 2018, while digital directory advertising revenue will rise from US$10.1bn to US$15.7bn. The methods by which providers attempt to transition to digital will provide one of the forecast period's most interesting stories.

 
4

Trade shows will grow at a 4.4% CAGR by using social media to complement the sustained appeal of face-to-face meetings. In a world of social media and digital communications, exhibition companies also need to remain relevant. Innovative integration of social media and the lasting appeal of the exhibition will help trade shows revenue rise more than US$7bn to US$37.6bn in 2018.

 
5

What will the future hold when market research meets big data? The previous two years have seen a number of big data analytics start-ups and expertise acquired by large advertising companies. But how will traditional market research firms and big data analytics compete for scarce budgets?

 
6

'DIY' survey tools have solid foundations. Companies such as cloud-based SurveyMonkey, which had 1.5mn users in 2013, remain in expansion mode - but what are their strategies for continuing growth?



What data can I access by purchasing an online subscription?

The following data is available for business-to-business for 54 countries (where available).

Revenue data:

  • Total business-to-business revenue
  • Total business information revenue
  • Business information (financial) revenue
  • Business information (marketing) revenue
  • Business information (industry) revenue
  • Total directory advertising revenue
  • Digital directory advertising revenue
  • Print directory advertising revenue
  • Total trade magazine revenue
  • Total trade magazine advertising revenue
  • Trade magazine print advertising revenue
  • Trade magazine digital advertising revenue
  • Total trade magazine circulation revenue
  • Trade magazine print circulation revenue
  • Trade magazine digital circulation revenue
  • Trade shows revenue
  • Total professional books revenue
  • Electronic professional books revenue
  • Print/audio professional books revenue

Segment definition

This segment covers business-to-business media, comprising business information, directory advertising, trade magazines, professional books and trade shows.

Business information includes spending on business-focused data and intelligence and is split into three separate categories; financial, marketing and industry. Financial includes securities, and economic credit data; marketing includes sales and survey research, mailing lists and demographic databases; and industry includes data and content covering market share information and competitor intelligence. This revenue is both digital and non-digital, and is considered consumer spending.

Directory advertising covers the advertising spend on both print and digital editions of directories such as Yellow Pages. This revenue is both digital and non-digital, and is considered advertising spending.

Trade magazines comprises both advertising and circulation revenue from magazines aimed at a professional audience. This segment considers advertising spend in both traditional print and through digital online magazines – either direct through a magazine website, or discrete digital editions of magazines distributed directly to a connected device such as a PC or tablet. Circulation revenue comprises spending by readers on printed trade magazines including single copies direct from retail outlets or via subscriptions, as well as spending on downloads of individual digital copies or subscriptions delivered digitally direct to a connected device such as a PC or tablet. This revenue is both digital and non-digital, and is from both consumer and advertising spending.

Professional books are those targeted at professional users (e.g. legal publishing) and this segment considers revenue generated by sales across both print (including audio) and digital. This revenue is both digital and non-digital, and is from consumer spending.

Trade shows considers revenue from spending by businesses on exhibition at trade shows. It does not include sponsorship of events. This revenue is non-digital, and is considered advertising spending.

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Regions/countries covered

North America

EMEA

 

Asia Pacific

Latin America

Canada
United States

Western Europe
Austria
Belgium
Denmark
Finland
France
Germany
Greece
Ireland
Italy
Netherlands
Norway
Portugal
Spain
Sweden
Switzerland
United Kingdom

Central and Eastern Europe
Czech Republic
Hungary
Poland
Romania
Russia
Turkey

Middle East/Africa
Israel
Middle East/North Africa †
South Africa

Australia
China
Hong Kong
India
Indonesia
Japan
Malaysia
New Zealand
Pakistan
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Argentina
Brazil
Chile
Colombia
Mexico
Venezuela

 †Comprises Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Saudi Arabia, Syria, and the United Arab Emirates