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Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities. By using digitalization, companies increase their business success, e.g. by automating their marketing activities or order processing, by using web bots for automatic responses, etc. Digitalization in business helps to increase the efficiency of individual operations and enables automation. This results in a reduction of the need of human resources, which is reflected in lower staff costs and fewer errors. Digitalization of an enterprise helps to prevent data loss by automatic backing up of data in repositories, thus eliminating redundancy and facilitating better information exchange.