While many business leaders believe that trust in business matters, how many put it right at the top of their agenda?
We’re reading about scandals at a rate of knots - data breaches, corporate misconduct and partisan media reporting - and seeing, sometimes almost immediately, how they result in loss of brand equity and shareholder value, and trigger widespread debate.
Trust is in trouble. And the consequences that unfold reinforce the importance of trust in sustaining a business.
In the wake of such events, having a clear purpose that enables people to understand why a business does what it does, has never been more important. It is the key to bridging the trust deficit and shaping a new relationship between business and wider society.
But while many business leaders do believe that it matters, how many actually put it right at the top of their agenda? Many might say, after all, that trust is intangible. Or is it?
Here at PwC, we believe that trust is the foundation for any successful business. We also believe that it is something that can be both measured and built, and has clear benefits.
General Manager, PwC Malaysia
Tel: +60 (3) 2173 0728