2018 PwC Trust Builders

The Building Trust Challenge

This is a team competition for undergraduates studying in Malaysian universities or colleges. The competition challenges teams to showcase their critical thinking and business acumen by presenting a solution to rebuild trust in business.

The timeline

However, the overall number of visits to Our Perspective dropped 44.6% compared to January. This is probably because we did not publish any new blog post in February. In January, even though we didn't publish anything, the number of visits increased as we had re-promoted the MFRS 15 blog posts. This was further supported by the fact that the top three blog post in January were MFRS 15 related.

The situation

An employee-turned-whistleblower reveals that a sales agency was deliberately paying its female staff less commission than its male salespeople. When confronted by the media, the CEO states that this was a sound business decision as male employees generally win more sales because the general public takes men more seriously.


Your challenge

Laying the foundation

(submission stage)

Form a team of three. Put on your crisis management team hat. Tell us how you would solve this issue, and rebuild trust with your stakeholders -  employees, investors, suppliers and customers. See the full submission requirements in the Challenge Terms & Conditions below.

Submissions have closed

Building your case

(final stage)

The final round with the top 10 teams presenting their final solutions – to our panel of judges. 

Finals: 2 & 3 March 2018

What's in it for you

2018 Trust Builders Challenge reward

If you're an undergraduate in any field of study at a university or college in Malaysia - you can participate.

Just grab two fellow students and start building your case on how to win back trust.*

*Don't forget to read the Challenge Terms & Conditions!


Contact us

PwC Malaysia

Trust Builders Team, PwC Malaysia

Tel: +60 (3) 2173 1188

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