PwC Trust Builders Challenge 2023

How would you rebuild trust in a crisis?

Congratulations, Team Chocc!

Our top 8 teams faced off on 23 September 2023 to present their ideas in front of our panel of judges. It was a close race with each team showcasing their unique strengths and making great efforts to address our judges’ questions.

After much deliberation, the judges have decided on our winners for PwC Trust Builders Challenge 2023!

Meet our winners

Ready to take up the Challenge?
It's your challenge

Trust is a crucial part of every organisation. But what happens when an organisation is faced with a crisis? Will they be able to rebuild trust with their customers, employees and investors?

Why you should join

PwC’s Trust Builders Challenge gives participants an opportunity to immerse themselves in real-life scenarios, be inspired to think outside the box, and sharpen their business acumen to prepare for the working world.

The situation

Urban Styles prides themselves as a lifestyle brand that caters to people of different sizes, backgrounds and abilities. And the company makes sure that their marketing and recruitment strategies reflect this ethos. However, when a viral video of a staff mocking a differently-abled employee broke out, Urban Styles suddenly found themselves a subject of discussion on morning radios and in social media boycott groups.

The company acted swiftly: they issued a public apology, reinstating their commitment to diversity and inclusion, and they took stern disciplinary actions against the staff. But in the weeks that follow, several other employees took to social media to expose other managers in the company – even a board member – of exhibiting similar behaviours at work. Sales has dropped 46% from the previous month, and a key investor is pushing for a thorough internal investigation.

Your challenge


Laying the foundation

(submission stage)

Form a group of four, put your thinking caps on and tell us how you would manage the situation with the objective of rebuilding trust with your stakeholders.

Note: Submissions have closed on 13 August 2023.


Building your case

(final stage)

Eight teams will be shortlisted for the Finals. The teams will present their final solutions to our panel of judges on 23 September 2023.

Grand prize

Gain international exposure with an all-inclusive trip to visit PwC Vietnam

Real-life working experience with one of the most popular graduate employers in Malaysia

What else is in it for you?


Contact us

PwC Malaysia

Trust Builders Team, PwC Malaysia

Tel: +60 (3) 2173 1188

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