The judges

Dr. Tricia Yeoh

Chief Executive Officer
IDEAS (Institute for Democracy and Economic Affairs)

Dr. Tricia Yeoh is the Chief Executive Officer of IDEAS (Institute for Democracy and Economic Affairs), having formerly served as its Chief Operating Officer. She is Adjunct Senior Research Fellow at Monash University Malaysia. She holds a PhD in Political Science from the School of Politics, History and International Relations at the University of Nottingham Malaysia and was formerly Visiting Research Fellow at the ISEAS-Yusof Ishak Institute at the National University of Singapore (NUS).

She is editor of the books “The Spirit of Merdeka”, “The Road to Reform: Pakatan Rakyat in Selangor” and author of “States of Reform: Governing Selangor and Penang”. Tricia was awarded the Meritorious Service Medal, conferred by the Sultan of Selangor (Pingat Jasa Kebaktian, PJK) in 2011.

She has been awarded the 2017 Distinguished Alumni Award for Monash University Malaysia, the Postgraduate Award Prize 2020/21 from the University of Nottingham, the Malaysian Australian Alumni Council’s Female Alumnus of the Year 2022 and the 25th Anniversary Alumni Award for Monash University Malaysia. She speaks and writes regularly on national public policy issues, having been featured in The Economist, and on CNN, Al-Jazeera, Bloomberg, CNBC, amongst other platforms. 

Kenneth Koh

Chief Operating Officer

Kenneth is Naluri’s Chief Operating Officer, where he leads Naluri’s work in employee health and wellbeing across >100 corporations globally. He is passionate about redefining healthcare delivery and driving health outcomes through effective employee benefits design, and the integration of health and productivity.

Prior to Naluri, Kenneth has over a decade of experience in management consulting with McKinsey & Co and PricewaterhouseCoopers. He has worked with boards and top management teams in multiple industries across Southeast Asia, and led end-to-end business and operational transformations for clients.


Kartina Abdul Latif

Workforce Leader
PwC Malaysia

Kartina is a Partner in PwC Malaysia with a specialisation in Human Resource (HR) consulting and outsourcing.  Her team provides HR managed services in the full spectrum of HR functions such as recruitment and benefits administration, people data and insights, payroll processing and payroll tax consulting services.

With over 20 years of business advisory and consulting experience, Kartina has led a broad range of people and talent related projects including people-focused business transformation, strategy-driven organisational transformation, people governance, organisational design, HR transformation, programme and change management.

Taariq Murad

Tax Partner; Public Sector Leader; and Inclusion & Diversity Leader
PwC Malaysia

Taariq is a partner in our Tax practice with over 17 years of experience. He specialises in providing corporate income tax consulting and compliance services to companies in industries/sectors such as transportation, public sector, property, construction, manufacturing, trading, healthcare and healthcare related services.

He is presently the Public Sector Leader and also the Tax representative for Public Sector tax consulting and advisory services where he advises the Government (Federal and State), government agencies and statutory bodies on such matters.

In 2022, Taariq took on the role of Inclusion & Diversity (I&D) Leader to set and drive I&D priorities for PwC Malaysia as part of the firm’s wider sustainability agenda. As I&D Leader, he is responsible for progressing diversity through I&D Leadership Targets to ensure gender balance at leadership levels, building a culture that fosters a sense of belonging for an increasingly diverse team in the firm, and creating opportunities for people with disabilities to have long-term careers at PwC Malaysia.

Taariq holds a Diploma in Accountancy from Universiti Teknologi MARA (UiTM) and a Bachelor of Arts in Accounting and Finance from Essex University Colchester, UK. He is a member of Chartered Tax Institute of Malaysia (CTIM).

Contact us

PwC Malaysia

Trust Builders Team, PwC Malaysia

Tel: +60 (3) 2173 1188

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