Value Creation in Deals

From disruption to long-term value

What does value mean to you?

Creating value in today’s market requires a broader and bolder perspective. 

Whether you are seeking to cut costs, reinvent your business model or break into new markets, your approach to value will map your route to greater resilience, growth and opportunity. 

Our Deals specialists combine in-depth experience with powerful technology to reinvent business models and break into new markets. It all adds up to The New Equation.

Together, we can create value. 

Playback of this video is not currently available


How can you create value amid disruption? Use a value bridge.

Knowing where to start when it comes to Value Creation can be difficult.

We use the value bridge to help our clients visualise and work through the key levers to prioritise strategies that will result in the highest value capture, strengthening your company's competitive positioning to help it come out ahead.

Every company situation is unique, so the application of the value bridge will vary by sector and for different circumstances.

How PwC can help with unlocking value

We understand that businesses are taking different paths in their pursuit of growth, but what makes each of these strategies successful? Every business has its own unique circumstances, but four broad strategies (which are not mutually exclusive) dominate: investing to grow, divesting and optimising, pivoting, and doing more with what you have.

Investing to grow

Businesses that rode out the pandemic strongly emerged in a good position to build on their strengths. While organic growth can be the right choice for some, for those with a surplus of cash and a healthy balance sheet, acquisition of a promising business can be the go-to option for growth.

We can help you develop or refine your strategy to achieve sustainable growth.

Discover more

Divesting and optimising

Companies that are focusing on their core business, selling off anything that no longer fits with the central strategy or purpose. It is an increasingly popular strategy – but doing it well takes care, planning and preparation.

We can help you optimise and assess the implications of your divestiture across the deal lifecycle, with a value creation mindset.

Discover more


Many businesses are forced to pivot by economic headwinds, but pivoting can be about opportunity and not just survival. A true pivot shifts the business to reflect changing customer needs and in doing so creates access to tangible benefits like revenue growth, increased profitability and a greater market share.

We can help you explore your business ambitions, evaluate key initiatives and identify opportunities for a successful pivot. 

Discover more

Doing more with what you have

It is very rare to see true optimisation in large, complex businesses. More value can always be found, whether it’s through more efficient ways of working, maximising the potential for cross selling, or encouraging greater innovation and collaboration.

We can help you take a fresh perspective at business and operating models to help unlock greater value for growth. 

Discover more

Insights and Publications

Required fields are marked with an asterisk(*)

By submitting your email address, you acknowledge that you have read the Privacy Statement and that you consent to our processing data in accordance with the Privacy Statement (including international transfers). If you change your mind at any time about wishing to receive the information from us, you can send us an email message using the Contact Us page.

Contact us

Victor Saw

Victor Saw

Deals Leader, PwC Malaysia

Tel: +60 (3) 2173 1677

Albert Lee

Albert Lee

Deals Partner, Transaction Services, PwC Malaysia

Tel: +60 (3) 2173 1082

Jay Moorthy

Jay Moorthy

Deals Partner, Valuations, PwC Malaysia

Tel: +60 (3) 2173 1308

Patrick Tay

Patrick Tay

Deals Partner, Economics and Policy, PwC Malaysia

Tel: +60 (3) 2173 0604

Suren  Seelan

Suren Seelan

Deals Partner, Business Restructuring Services, PwC Malaysia

Tel: +60 (3) 2173 1373