Microsoft for Startups Growth X Pitch Day

Startups from the Microsoft for Startups Growth X accelerator joined PwC for a startup pitch and innovation showcase, at PwC’s Experience Centre in Dubai.

As the corporate delivery partner with Growth X accelerator for the 2022 cohort; PwC invited ten founders from the twenty one strong cohort to present disruptive solutions that could potentially address some of the biggest challenges facing our clients today. 

Innovation from the world of Fintech, HRtech, Emerging Technology, Artificial Intelligence and Financial Inclusion was showcased, many of which had use cases across multiple industries. 

Hosted by Patricia Keating, Scale Lead for PwC Ventures, the event opened with sponsor of the Growth X partnership; financial services partner Mark Stanley, who introduced the Middle East firm’s Ventures strategy.  

Mark explained how PwC was actively partnering with its clients and high-performing scale-ups to industrialise innovation, to design, build and scale new ventures, and linking our professional fees to our clients' strategic business outcomes.

Mentors and facilitators from PwC contributed to the programme of learning for the startups across regular mentor and insight sessions, workshops and practical sessions and joined the audience to see the culmination of twelve weeks of support. 

Hybrid technology in the Experience Centre seamlessly brought together seven founders in the region to pitch in person with three international businesses streamed live from Europe and the United States. PwC stakeholders from Riyadh, Jordan and Egypt were also able to actively join the discussion with the event’s in person audience.

All the startups now go onto graduation at A.D.G.M. with A.D.I.O. in Abu Dhabi. 

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Startups from the Pitch Day

Startup Description
Trade Capital Partners  a digital trade finance company based in Abu Dhabi, UAE. The company offers working capital solutions to small- and medium-sized companies and growth startups in emerging markets using innovative technology and data analytics

a plug & play solution that unlocks the power of financial data, enabling institutions to build engaging customer experiences while gaining actionable insights from their spending patterns.

Nutzentech SaaS Based Air-Parameter Sensing & Mapping Drone and Easy-Integrated to Vehicles Sensor System

AI and robotic solutions for predictive & preventive maintenance of energy and underwater assets.


SuperApp for Oman Financial, Insurance, Health & Beauty, Home & Car, Utility & Recharge payment, Tour & Travel, Delivery etc life services within app

Workfam Gamified employee engagement platform provides Employee Benefits, Corporate Wellness, Internal Communications, On-boarding, Pulse Survey, and Reward & Recognition solutions.

Track time-based participation vs time-based sentiment levels, along with detailed sentiment and intent analysis of consumer reviews

Sav Goal-based saving platform that helps users effortlessly understand, save and organise their money.
Nybl Smarter Ai: a science-based machine learning platform that turns mountains of underutilised data into actionable intelligence

Safe and productive management of heavy assets and resources deployed in harsh environments – to unlock the true potential in the short and long term across their entire lifecycle.


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Contact us

Mark Stanley

Mark Stanley

Partner | Financial Services Consulting, PwC Middle East

Tel: +971 56 411 9259

Patricia Keating

Patricia Keating

Scale Lead ME PwC Ventures, PwC Middle East

Tel: +971 56 520 9134

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