At a glance
The Middle East is undergoing a significant transformation. The region is diversifying beyond oil and gas, investing in new sectors, digital transformation, while upskilling the workforce. In a dynamic landscape, governments and businesses feel the increased need to embrace technology to reimagine their businesses. At PwC Middle East, we believe in a future that is human-led and tech-powered. Using bespoke digital solutions, our community of solvers are here to support businesses in their transformation journey.
T hub intro video
Your challenges
We understand the challenges that you face
To remain strategically aligned with all stakeholders for better decision making
To boost team productivity and optimise results
To achieve tangible outcomes at every step of the transformation journey
To optimise allocated resources with data insights to achieve desired outcomes
We recognise the importance of delivering successful projects aligned with the national visions across the region. That’s why we have developed the Transform Hub, a comprehensive digital transformation management solution, to help our clients drive effective strategies, act on real-time insights and create value through key stages of the transformation journey.
Our deep understanding of the region’s unique business landscape, enables us to translate your strategy into clear actionable plans, thereby empowering your Project and Transformation Management Office capabilities.
Who do we serve?
We work with governments and non-government organisations, private and public sectors in the Middle East and anyone looking to transform, offering them a seamless digital journey.
With technology rapidly reshaping industries and changing business models, we understand the importance of staying ahead of the curve to drive growth and sustained outcomes. We work closely with businesses to understand their current capabilities and future aspirations, and design comprehensive digital strategies tailored to their unique needs.
How can we help?
Integrate technology for advantage
Transform Hub provides real-time data and analytics, enabling our clients to make informed decisions, optimise strategies and achieve desired outcomes. It bridges the gap between strategy and execution, maintaining a focus on strategic outcomes throughout the project lifecycle.
Maximising value
Transform Hub keeps track of project progress and team collaboration and manages resources effectively while reducing costs and increasing productivity and stakeholder engagement.
Effective integration:
Transform Hub streamlines client projects and processes, helping them achieve their strategies and objectives efficiently while giving them control and visibility on their day-to-day activities.
Our competitive dynamic capabilities
Our competitive capabilities help our clients succeed today, shape the future and stay ahead of the curve.
- Technology
- Talent
- Scale and agility
- Trust and credibility
Technology
We drive the success of any transformation programme, from ideation to delivery and integration, with state-of-the-art technology that drives growth and improves performance. Our team is made up of a diverse group of experts, including technologists, engineers, data scientists and business strategists. Together they develop tailored solutions and modules driving sustained outcomes.
Talent
We leverage The New Equation to bring the right skills at the right time at every step of the journey. We understand that every transformation has unique challenges and equip our enablers with a deep understanding of our clients’ goals.
Scale and agility
We are helping our clients across the Middle East turn their transformation visions into reality, especially in the key geographies of UAE, KSA and Qatar.
Trust and credibility
We are a community of solvers, working in the region for more than 40 years, achieving bold outcomes in the region's transformation.
Transform Hub Platform features
Transform Hub’s unique characteristics and critical differentiators enable executive leaders, portfolio, programme and project managers to have best-of-class experience.
Day-to-day collaborative and data insights features
Transform Hub enables in-app and email notification management, task management and assignments reminders, managing document libraries, and offers real-time insightful dashboards and reporting.
Operation process workflow approval management
You can enable workflow operation process automation for more than 100 operations and define a chain of approvals, where the approvers will auto receive in-app task notifications and reminder alerts on their assignments. You can also enable different levels of auto escalation for overdue assignments. This makes the flow of tasks and information much easier and can be used to improve daily productivity.
Highly secure
We understand the importance of data security and compliance in the region. Transform Hub ensures robust security that aligns with business objectives, complies with applicable regulations, and achieves the objectives for managing cybersecurity risk.
Robust and modular architecture
The Transform Hub platform consists of integrated modules covering the different scopes of work, meeting project objectives and expectations. These are standalone solutions that can work without relying on any other tools or technologies, However, it is easy to be integrated with third party tools.
Business configuration
Transform Hub provides a single source of truth for project status and ensures alignment across multiple delivery teams and vendors with no risk sharing.
Competitive UX and customised look and feel
Transform Hub provides features that enhance the user experience, and increases the interaction between the user and the system. It will ease efforts to reflect brand identity by providing consistent digital assets such as logos, colour palettes and fonts.
Modules and business suites
Transform Hub offers a comprehensive suite of modules that seamlessly integrate to enhance operational efficiency and productivity, centralised for planning, coordination, effective communication, and progress tracking and reporting to enable organisations to overcome project’s complexities and deliver genuine business values in an ever-changing business climate It includes:
A closer look at Transform Hub's full capabilities
Transformation Management Office (TMO) Suite
To ensure that companies execute large-scale transformation initiatives with maximum impact, Transform Hub offers a Transformation Management Office (TMO) suite. TMO offers a seamless integration between the SMO and PMO modules to help clients manage and monitor their transformation journey from strategy formulation to execution.
Strategy Management Office (SMO)
The Transform Hub SMO module is a Balanced Scorecard (BSC) strategy management digital solution that allows organisations to capture and align their formulated business strategy and objectives across the entire organisation.
Project Management Office (PMO)
The Transform Hub Project Management Office PMO module, reflects our unique experience with clients, countries, and industries over the years. It helps the project management teams to manage, track and report the programmes and projects activities efficiently. It saves time and increases delivery efficiency with project and programmes managers increasingly doing less manual and repetitive reporting since it provides visibility to different stakeholder groups through automated reports and real-time dashboards.
Event Management Office (EMO)
Transform Hub's Events Management Office (EMO) module is designed to help organisations plan and manage events throughout their entire lifecycle. It provides an all-in-one platform for event planning and management that supports all teams involved in communication and management activities.Moreover, EMO offers real-time dashboards and the ability to generate weekly and daily reports. You can also capture visual reports of field visits using the mobile application.
Meet the team
Danny Karam
Transformation Management Unit - Digital & Technology Lead Partner, PwC Middle East
Farah Alzaghloul
Transformation Management Unit - Transform Hub Product Design Lead, PwC Middle East
Ahmad Alsheikh
Transformation Management Unit - Transform Hub Clients and Markets Lead, PwC Middle East
Mohannad Ghanim
Transformation Management Unit - Transform Hub Infrastructure Lead, PwC Middle East
Bashar Abied
Transformation Management Unit - Transform Hub Lead, PwC Middle East
Hossam Aljarrah
Transformation Management Unit - Transform Hub Architect Lead, PwC Middle East
