PwC at GITEX 2025
13-17 October | Dubai World Trade Center
We bring the right technology. To solve today and lead tomorrow.
In today's fast-paced world, staying ahead of the curve is crucial, and technology plays a vital role in helping you do just that. At PwC, we understand the importance of combining insight, business knowledge and world class technology to address your biggest challenges and help your organisation thrive. At GITEX Global 2025, together with PwC's Strategic Alliances Microsoft, Oracle and AWS, we will showcase how you can unlock the power of AI to optimise, innovate, and transform for the future.
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Where to find us?
Hall 7 stand number A20
Hall 4 stand number C50
Hall 8 stand number A20
Showcasing our solutions
Our PwC Middle East teams will be present across each of our alliance partners’ booths, demonstrating innovative solutions that deliver measurable business outcomes. From scaling responsibly to driving efficiency and unlocking what’s next - our demos highlight how PwC and our partners are shaping the future of digital transformation.
- Microsoft -The future of cyber operations
- Oracle - Cloud transformation, delivered with trust
- AWS - Mastersoft: Redefining the future of education
Microsoft -The future of cyber operations
Experience our Agentic Security Operations Center (SoC) analyst solution - a scalable, AI-driven approach to transforming cyber operations. Designed to automate triage, validation, and remediation, the solution delivers up to an 80% reduction in triage time, 60% improvement in response efficiency, and 50% reduction in human workload. The agentic model redefines the role of human analysts - enabling them to focus on strategy, governance, and proactive risk management, while intelligent personas handle response execution and detection engineering.
Oracle - Cloud transformation, delivered with trust
Connect with PwC experts to explore how your business can harness Oracle’s industry-leading cloud technologies. From ERP and data analytics to secure cloud implementation, we help organisations optimise operations, innovate with confidence, and enhance resilience. With a strong emphasis on governance, security, and trust, PwC empowers clients to achieve successful, sustainable digital transformation on Oracle Cloud.
AWS - Mastersoft: Redefining the future of education
Join us for a live demonstration of Mastersoft, a next-generation education technology solution built on AWS Cloud. Designed for the higher education sector, it seamlessly integrates admissions, exams, attendance, finance, HR, and CRM - creating a unified digital campus experience. Powered by AI and predictive analytics, Mastersoft enables personalised learning, smarter decision-making, and operational efficiency - helping universities and colleges drive measurable academic and institutional outcomes.
Taking the stage
This year at GITEX, PwC Middle East experts will take the stage to share forward-looking insights and real-world applications. Together, we’ll show how future-ready innovation, an inclusive ecosystem, objective perspectives, and trusted expertise combine to deliver bold solutions. Helping you outthink, outpace, and outperform in a rapidly changing world.
3:30–4:00pm | AWS Stage, Hall 8 | Institutional Intelligence using AI - Dushyant Jamwal, Director of Education Technology, PwC Middle East.
4:00pm | Microsoft TechTalk Stage, Hall 7 | Transforming legal with Microsoft AI - David Tunnicliff, Director & Alex Rosenrauch, Director, PwC Middle East.
- 3:00–4:00pm | EIC Pavilion Stage, Hall 20 | Closing the Loop: Batteries, Recycling, and Infrastructure for a Net-Zero Future - Jonathan Blackburn, Partner, PwC Middle East.
- 3:00–4:00pm | EIC Pavilion Stage, Hall 20 | Smart Agents, Smarter Decisions: AI in Agriculture and Research - Moderated by Rajat Chowdary, Partner, PwC Middle East.
- 12:00pm–1:00pm | EIC Pavilion Stage, Hall 20 | Next-Gen Diagnostics: Mobile and AI-driven Health Solutions for All – Panel with Ben Delhey (BOYDSense), Tormod Thomsen (Picterus), and Victor Botev (Iris.ai) | Moderated by Lina Shadid ME Health Industries Lead PwC Middle East
- 11:00am–12:00pm | EIC Pavilion Stage, Hall 20 | AI on the Move: Building the Future of Autonomous Mobility - Panel with Yash Arya and Heiko Seitz, Global eMobility Leader
