A joint report by PwC Middle East and EARTHNA
The transition to cleaner, smarter transport is accelerating across the GCC. With strong national visions, advancing technology, and growing EV and AV momentum, the region has a unique opportunity to redefine mobility—cutting emissions, improving safety, and unlocking new economic value.
Cities are facing challenges with mobility systems that can no longer meet modern expectations. Emissions remain high, congestion is worsening, and existing networks are not delivering the efficiency, reliability or equity demanded today. Electrification has begun to relieve some of this pressure, but it cannot by itself resolve the structural weaknesses built into current transport models - particularly those related to how vehicles are operated, managed, and integrated into the wider mobility system.
A more profound shift is emerging with the rise of autonomous, connected and electric mobility, where autonomous vehicles represent the structural change that redefines system performance rather than merely improving vehicle technology. Autonomous technologies redefine how vehicles sense, decide and move, enabling safer operations, more consistent performance and more efficient use of road space. When paired with electric drivetrains and digital platforms, autonomous vehicles (AVs) can reduce emissions, ease congestion and support cleaner, quieter and more resilient cities1. A value proposition that is particularly relevant for GCC countries, where rapid urban growth, high car dependency, and strong public-sector leadership create favourable conditions for system-level deployment.
Projected EV market growth in the GCC
Autonomous strategies across the GCC target ambitious adoption
Autonomous pilots scaling into early commercial operations
Ashley Koussa
Heiko Seitz
Global & Middle East eMobility Leader, Partner, PwC Middle East