From Silos to Synergy:

Why Total Experience (TX) is the key to strengthening your business and brand

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  • Publication
  • February 11, 2025

Total Experience (TX) is revolutionising the way businesses operate, breaking down silos between UX, CX, and EX to create seamless, engaging, and value-driven interactions. PwC Middle East is proud to share insights on how TX strengthens brands, enhances customer and employee satisfaction, and drives long-term business success. Discover how integrating the right TX strategy—powered by AI and data analytics—can elevate your organisation and keep you ahead in an evolving market.


Today’s businesses face an unprecede nted challenge: meeting the needs of customers, employees, and users simultaneously. At PwC, we believe the solution lies in Total Experience, or TX.

TX is a holistic strategy that unifies User Experience, Customer Experience, and Employee Experience to create seamless, consistent interactions across every touchpoint.

Today’s businesses face an unprecede nted challenge: meeting the needs of customers, employees, and users simultaneously. At PwC, we believe the solution lies in Total Experience, or TX.

TX is a holistic strategy that unifies User Experience, Customer Experience, and Employee Experience to create seamless, consistent interactions across every touchpoint.

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From Silos to Synergy: Why Total Experience is the key to strengthening your business and brand

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Contact Us: 

Shean Malik

Experience Consulting & Innovation Partner, PwC Middle East

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