PwC Middle East takes part in Tawdheef 2022, focused on developing local talents and strengthening the firm’s nationalisation agenda in the UAE

14 November 2022, Dubai, UAE: PwC Middle East is participating in Tawdheef 2022, the UAE’s leading event aimed at empowering Emiratis for employment and entrepreneurship. The event is taking place between 14 and 16 November at Abu Dhabi National Exhibition Center (ADNEC). PwC’s presence comes to further strengthen the firm’s efforts, in line with the UAE's Vision 2030, to support national talent’s growth and prepare a highly skilled and productive national workforce.

PwC’s Watani team will be introducing the firm’s initiatives that aim to empower and enable local talent. The initiatives include Watani; PwC’s UAE national talent development programme, PwC’s Sustainable Talent Exchange (STEP) a six-month secondment programme offered to public and private sector employees across the GCC and PwC’s Academy training and qualification programmes targeted towards nurturing and upskilling national youth.

Commenting on PwC’s participation, Khaled Bin Braik, Consulting Partner and Emiratisation Programme Leader, PwC Middle East, said: “The UAE is investing in supporting and enabling national talent to self-discover and unlock their potential. At PwC Middle East, we work to reinforce our commitment towards the UAE through participating in local and global employment fairs as a key enabler in achieving our purpose of becoming the private sector of choice for nationals and GCC talent.”

Adding: “We’re thrilled to be at Tawdheef 2022 as it provides us with an empowering platform to meet determined and qualified Emirati talent. We understand how challenging it can be to start fulfilling careers. Hence, we established our nationalisation programme, ‘Watani’, with the ambition to develop the nation's next generation of leaders. Today, we’re proud to have over 1,200 GCC nationals, with 120+ Emiratis, working across our 14 offices in the GCC. To date we have trained over 6,000 Emiratis through our programmes and our plan is to continue to invest significantly in the national upskilling agenda.”