Localisation

PwC can be your trusted partner in crafting and implementing Localisation strategies that build resilient and prosperous futures. Together, we can redefine possibilities and drive national in-country value creation.

Here’s how we stand out:

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Industry expertise

From oil & gas to banking, and from supply chain operations to cloud computing, we’ve guided clients across diverse sectors.

Proven results

Over 1,000 suppliers in the GCC certified through our comprehensive local content certification and audit process.

End-to-end solutions

From strategy to deal origination to execution, investor relations, and operating models, we cover the entire Localisation journey.

Strategic frameworks

We address procurement, investment attraction, capacity development, and business environment enhancement to optimise outcomes.

Local content service offerings

From strategy to implementation and certification, we empower your organisation to excel in localisation. Our services include designing and executing strategies, facilitating business investment deals, conducting audits, providing LC certificates, delivering cutting-edge digital analytics tools, and measuring the tangible impact of your localisation efforts.

Local content digital portal

We have developed a comprehensive suite of digital tools designed to accelerate LC adoption and support your localisation journey. Our digital building blocks empower companies to diagnose, design, operate, and monitor their localisation initiatives effectively.

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Your localisation framework: Asking the right questions

To create a successful localisation strategy, it’s essential to address the key questions that guide your journey. At PwC, we help you find the answers:

What is your localisation vision and strategy?

  • Have you defined a clear vision, mission, and strategic goals? 

  • What are the focus areas and targets that align with your country’s unique social and economic objectives?

How should your governance model be structured?

  • What role will your organisation play in localisation—regulator, driver, or implementer?

  • How will you ensure effective interaction across stakeholders to achieve your objectives?

How can procurement and investment drive localisation?

  • Have you identified the Localisation potential across your procurement categories?

  • What policies or mechanisms can incentivise the procurement of local goods and services?

  • How can investment be leveraged to maximize impact?

What initiatives will build local capabilities?

  • How can you develop the skills of the local workforce?

  • Are you fostering local supplier capabilities and encouraging innovation through R&D and technology Localisation?

  • Are you developing the local supply ecosystem to drive localisation?

Is your business environment conducive to localisation?

  • What policies and infrastructure are needed to improve the ease of doing business?

  • Are fiscal incentives and financial support in place to attract and retain investments?

What operating model will drive success?

  • How will you design and implement a robust operating model?

  • Do you have the right digital tools, portals, and certification mechanisms to monitor and evaluate progress effectively?

With these questions at the core of your approach, we can help you create a tailored framework that not only aligns with national objectives but also delivers measurable value. Together, we’ll transform localisation ambitions into sustainable outcomes.

Success stories: Proven impact in local content

Client: GCC Ministry of Finance

  • Objective: Activate the local content program across all government entities after successful implementation in one sector.

  • How PwC helped:

    • Piloted the program, supported tendering, and rolled it out to wave 1 entities.

    • Designed governance models, expanded certification mechanisms, and enhanced the LC portal.

    • Delivered eLearning programs and launched a marketing campaign with workshops and online channels.

Client: GCC National Oil Company

  • Objective: Reduce reliance on foreign suppliers and strengthen local capabilities through a unified localisation program in the energy and industry sector.

  • How PwC helped:

    • Standardised localisation calculations and developed comprehensive toolkits for energy companies.

    • Designed an audit and certification scheme and trained over 100 certifiers and champions.

    • Integrated localisation policies into procurement processes across 15+ companies.

    • Conducted supplier briefing sessions and awareness workshops, engaging over 1,000 participants.

Client: Leading entertainment portfolio company (PC)

  • Objective: Develop a supplier development program aligned with the client’s localisation goals.

  • How PwC helped:

    • Conducted a localisation impact assessment to identify key areas and interventions.

    • Developed an LC toolkit, including policies, evaluation tools, and RFT packages.

    • Defined an SDP strategy, forecasted long-term demand, and identified key suppliers for targeted development.

Client: GCC sector regulator

  • Objective: Localise services within the sector’s value chain and identify investment opportunities.

  • How PwC helped:

    • Conducted a current state assessment, identifying gaps across imports, exports, GDP, and jobs.

    • Developed a comprehensive localisation strategy with vision, objectives, and 20+ initiatives.

    • Created pre-feasibility studies for 10 high-impact investment opportunities, detailing market analysis and business cases.

Client: GCC local content regulator

  • Objective: Apply and enhance localisation mechanisms to secure the supply chain and reduce reliance on imports.

  • How PwC helped:

    • Identified and analysed 5,700+ priority products and services for Localisation.

    • Developed tailored implementation plans, monitoring frameworks, and investor teasers.

    • Calculated baseline, target, and economic impact metrics to guide strategic decision-making.

Local Content Thought Leaderships:

We drive and enhance local content knowledge through our Thought Leaderships

Meet our team of experts

Dr. Bashar El-Jawhari

Localisation Practice Leader, Partner, PwC Middle East

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Nicolas Laborie

Supply Chain Localisation, Partner, PwC Middle East

+971 54 793 3768

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Ahmad Nasir

Localisation, Director, PwC Middle East

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Mohammed Dayazada

Localisation, Director, PwC Middle East

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Stephen Anderson

Stephen Anderson

Strategy Leader, PwC Middle East

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