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Hospitality & Leisure (H&L)

PwC's Hospitality and Leisure practice in the Middle East plays a vital role in forming the industry.  

We provide advice to governments and top market players on the strategy and legislation development as well as protect companies from possible risk and help them stay complaint. We provide practical solutions to improve operational efficiency, create workflow processes which ultimately lead to revenue growth and advancement of workforce. We provide professional advice and deliver tailored solutions based on expert teams. 


Tourism & Destination Services

  • Strategic and operational planning
  • Destination management
  • Market research and forecasting
  • Digital transformation & distribution alignment

Hospitality Asset Services

  • Feasibility studies / market studies / valuations
  • Project finance planning & development modeling
  • Pre-opening project management
  • Owner's representation
  • Operator selection & management contract advisory

Hospitality Operations Services

  • Strategy & operations consulting
  • Branding & service recovery
  • Operational effectiveness audits
  • Digital transformation & distribution alignment
  • Yield management optimization

Leisure and Entertainment Services

  • Strategy and feasibility studies across all L&E assets
  • Market entry strategies
  • IP feasibility studies
  • Operational review and benchmarking


Contact us

Dr. Martin Berlin

Dr. Martin Berlin

Partner, Real Estate, Hospitality & Leisure Leader, PwC Middle East

Tel: 971 4 304 3182

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