As digital transformation drives business growth, organisations in the Middle East are increasingly leveraging advanced technologies to enhance customer engagement, streamline operations, and achieve sustainable success. Our 27th Annual CEO Survey: Middle East Findings earlier this year revealed that reinvention was central to the significant changes regional companies are making to remain relevant today. Determined to evolve, organisations are now diversifying their offerings and embracing emerging technologies. Notably, 40% of regional CEOs in our survey reported developing new products and services, while more than half have adopted new technologies to improve their ability to create, deliver, and capture value.
By adopting cutting-edge digital ecosystems, businesses across the region are unlocking unprecedented growth, agility, and operational excellence. Today’s customers expect seamless, personalised experiences that reflect their unique needs and preferences. For businesses, this means moving beyond traditional one-size-fits-all approaches to leveraging data, AI, and advanced digital platforms to create dynamic, responsive interactions. Whether in retail, banking, healthcare or public services, organisations are using personalised content, real-time recommendations and AI-driven engagement strategies to deliver meaningful customer experiences that drive loyalty and satisfaction.
Empowering businesses with advanced digital solutions
In a recent move to accelerate digital transformation across the region, PwC Middle East and digital experience management leader Sitecore have joined forces to help organisations grow, enhance customer engagement, and optimise content operations with speed and agility. This strategic collaboration combines PwC Middle East’s deep expertise in business strategy, technology consulting and regulatory compliance with Sitecore’s innovative Digital Experience Platform (DXP).
Sitecore’s flexible platform, which operates as Software-as-a-Service (SaaS), on-premises or in hybrid environments, helps ensure adaptability for businesses navigating strict regulatory and security requirements. This collaboration empowers organisations across industries to innovate, scale operations and transform their content strategies into real-time, impactful and personalised digital customer experiences.
“Sitecore’s partnership with PwC Middle East empowers organisations to create best-in-class, AI-powered digital experiences and unlock their full digital potential.”
“To keep pace with and even exceed customer expectations, leading organizations are innovating and optimizing digital customer experiences. By expanding our partnership to work toward a joint go-to-market strategy, Sitecore and PwC can support businesses taking the next step in digital transformation to include AI-powered capabilities, commerce, and more."
Transforming customer engagement
Sitecore’s advanced DXP, featuring AI-driven personalisation, comprehensive content management, and robust analytics, enables businesses to deliver seamless, personalised experiences at scale. By integrating customer data, businesses can anticipate needs, tailor interactions, and build stronger connections with their audiences. For example, retail companies can use real-time data to offer customised product recommendations, while financial services firms can personalise advisory services based on individual customer profiles.
Paired with PwC Middle East’s technology consulting expertise, the partnership helps ensure enterprises can modernise their digital ecosystems while maintaining compliance with regional regulations.
“At PwC Middle East, we are dedicated to driving impactful digital transformation for businesses across the region. By coupling the expertise of our experience consulting and digital services with Sitecore’s Digital Experience Platform, we’re amplifying our ability to deliver tailored solutions that are not only innovative but strategically aligned with each client’s unique needs. Together with Sitecore, we’re setting a new standard for digital excellence, empowering enterprises to unlock unprecedented growth and operational agility in today’s dynamic market.”
A commitment to regional transformation
The shift to digital has accelerated at an unprecedented pace, requiring organisations to adapt and focus on creating meaningful and enduring human connections in a digital-first world.
This collaboration aims to drive digital maturity and growth for businesses in the Middle East. Organisations can now unlock new opportunities, innovate faster, and create transformative customer experiences that drive measurable results. As businesses in the region continue to evolve, the ability to offer seamless, personalised experiences at scale will be a key differentiator in maintaining competitive advantage and ensuring long-term success.
