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Foreword
In a time of transformation and opportunity across our region, the voices of our leaders on the ground have never been more important. That’s why I’m pleased to introduce this new series spotlighting the perspectives of our Country Senior Partners (CSPs) across the Middle East.
Each article in this series brings to life the unique dynamics shaping the region – from economic diversification and sustainability to digital inclusion and youth empowerment. While each of the territories we operate in follows its own path, a unifying theme emerges: the private sector’s ability to contribute far beyond business – playing a vital role in advancing national visions and delivering societal impact.
This series offers a closer look at how purpose-led leadership is turning strategy into action – not only generating value, but also enabling inclusive growth, community wellbeing, and long-term resilience. It reflects PwC’s commitment to being a trusted partner to governments, business and society – working together to shape a more sustainable and future-ready Middle East.
This series is an invitation – to explore the region’s complexity through the lens of those leading its transformation and to be part of a broader conversation on how we can move forward together.
We look forward to sharing these perspectives – and hope they spark new thinking, deeper collaboration and lasting impact.
