Tax Insights: US imposes 50% tariffs on Canadian dairy, alcoholic beverages, motor vehicles and various other goods

August 25, 2026

Issue 2026-26R

August 25, 2026 update: On August 22, 2026,* the additional 50% tariff (under section 338 of the US Tariff Act of 1930 and discussed in our Tax Insights below) became effective for covered Canadian‑origin goods. This Tax Insights has been updated to include:

  • Appendix A – summarizes, in plain language, the Canadian‑origin commodity categories subject to these tariffs
  • Appendix B – outlines applicable exclusions and conditions that may remove goods from the additional section 338 tariff

Given the scope and complexity of the tariff provisions, it is critical to correctly classify each commodity and determine whether it is within the scope of, or excluded from, these tariffs.

Canada intends to introduce:

  • retaliatory tariffs on US-origin goods that are planned to take effect September 8, 2026**
  • measures to support Canadian workers and businesses negatively affected by these tariffs

The remainder of this Tax Insights was published on July 27, 2026. Except for the addition of Appendices A and B, it has not been altered to reflect these recent developments.

*  US President Trump had delayed the implementation date from August 19, 2026 to August 22, 2026, while Canada and the United States continued trade discussions. The section 338 tariffs came into effect on August 22, 2026.
** See our upcoming Tax Insights on these retaliatory measures, which will be available on our Tariffs and Trade Policy Resource Centre

 

US imposes 50% tariffs on Canadian dairy, alcoholic beverages, motor vehicles and various other goods
(originally published July 27, 2026)

In brief

What happened? 

On July 20, 2026, US President Donald Trump signed three proclamations1 under section 338 of the US Tariff Act of 1930, imposing, effective August 19, 2026, an additional 50% tariff — the maximum permitted under the statute — on certain Canadian‑origin dairy products, alcoholic beverages and motor vehicles, as well as a variety of other goods.

The tariffs are assessed in addition to all other applicable tariffs, taxes, fees and charges, and apply regardless of whether the goods qualify under the Canada‑United States‑Mexico Agreement (CUSMA). Certain products are excluded from these section 338 tariffs, including goods that are already subject to the section 232 tariffs under the US Trade Expansion Act of 1962.

Why is it relevant?

These proclamations mark the first use of section 338 in modern trade practice, continuing the US Administration’s expansion of executive tariff authority beyond the more commonly invoked International Emergency Economic Powers Act (IEEPA) and section 232 tariff authorities. Each proclamation identifies distinct Canadian trade practices that the President has found to discriminate against US commerce: dairy, alcoholic beverages and motor vehicles. These tariffs represent a substantial additional expense on a broad range of Canadian‑origin products that enter the US market.

Actions to consider

Organizations with Canadian trade exposure should act promptly to:

  • identify affected Harmonized Tariff Schedule of the United States (HTSUS) classifications, quantify their potential exposure and assess how it might affect pricing, profitability and contractual obligations with suppliers and customers
  • confirm whether products qualify for any exclusions or carve‑outs, and evaluate alternative sourcing, manufacturing or supply chain structures
  • review customs valuation and transfer pricing policies to ensure they align with related‑party transactions and monitor ongoing US Customs and Border Protection (CBP) guidance and HTSUS amendments

In detail

Background

Section 338 of the US Tariff Act of 1930 authorizes the President, upon finding that a foreign country discriminates against US commerce or imposes unreasonable or unequal restrictions, to proclaim additional tariffs of up to 50% on products from that country. Unlike section 232 (national security) or IEEPA (emergency powers), section 338 is specifically designed to address discriminatory trade practices — a narrower, but legally distinct, basis. Section 338 requires a minimum 30‑day effective date (in this case August 19, 2026, 30 days after the signing of the proclamations), which gives importers a defined compliance window.

Canadian trade practices considered to be discriminatory

The President has found that the following Canadian trade practices discriminate against US commerce:

  • Dairy – Canada’s CUSMA cheese tariff‑rate quota (TRQ) allocation rules exclude retailers from accessing quota quantities, while the Canada‑European Union (EU) Comprehensive Economic Trade Agreement (CETA) TRQ permits retailer access — an asymmetry the proclamation finds disadvantages US cheese exporters relative to EU competitors.
  • Alcoholic beverages – Since March 2025, all but two Canadian provinces have halted the purchase, distribution or retailing of US alcoholic beverages while continuing to import from other countries.
  • Motor vehicles – Canada’s United States Surtax Order (Motor Vehicles 2025) imposes a 25% tariff on US vehicles (or on non‑Canada/Mexico content up to 85% of value) and applies exclusively to US‑origin vehicles.

Scope and mechanics of the section 338 tariffs

The three proclamations share a common structure:

  • Rate – 50% tariff (the maximum rate under section 338).
  • Stacking – The 50% tariff is in addition to existing tariffs. For products also subject to general most‑favoured nation (MFN) rates, the total applicable tariff may now exceed 50% when combined with the underlying rate.
  • CUSMA irrelevance – Preferential CUSMA‑originating status does not exempt goods from the section 338 tariff. This represents a significant departure from the trade agreement framework.
  • Foreign trade zone (FTZ) treatment – Covered goods must enter FTZs under privileged foreign status, which ensures that they are dutiable at the rate that applies on the date of admission rather than the potentially lower rate at the time of entry for consumption.
  • Exclusions – Section 232‑covered goods (which includes steel, aluminum, copper and certain automobiles), civil aircraft agreement goods, energy, potash, fish and critical minerals are excluded.

The goods subject to the section 338 tariffs are listed in Annex I and Annex II of the proclamations and include goods in addition to those related to dairy, alcohol and motor vehicles. CBP can also make HTSUS technical modifications by giving notice through the Federal Register, which does not require additional presidential actions; this means that the product scope can shift over time.

Transfer pricing and cost allocation implications

For businesses that import into the United States from Canadian affiliates, the 50% additional tariff raises immediate transfer pricing questions. The customs value on which the tariff is assessed must align with the arm’s length transfer price. When the tariff‑inclusive landed cost increases are material, businesses should evaluate whether existing intercompany pricing appropriately allocates the tariff burden and whether the transfer pricing methodology or cost‑sharing arrangements need to be adjusted.

Next steps for Canadian businesses

Canadian businesses that export to the United States should:

  • review their tariff classification – Confirm HTSUS classification of affected imports to identify potential misclassification risk and ensure goods are correctly captured (or excluded), based on Annex I and Annex II of the proclamations.
  • quantify their tariff exposure – Model the financial impact of the 50% tariff on current import volumes into the United States, factoring in any existing MFN or section 232 rates that already apply.
  • perform a contractual review – Examine purchase agreements, distribution contracts and customer pricing to determine tariff pass‑through rights and renegotiation triggers.
  • consider a protest and refund strategy – If the legal basis of section 338 is challenged (which has occurred with other executive tariff authorities), timely protests will be essential to preserve refund rights.

Canadian multinational enterprise groups should:

  • explore alternative supply chains – Assess whether sourcing from non‑Canadian suppliers, shifting production to the United States, or restructuring supply chains to fall outside the scope of the section 338 tariffs is commercially viable before August 19, 2026.
  • align their customs valuation with transfer pricing – Ensure customs valuations and intercompany transfer prices are consistent, particularly for related‑party imports of dairy, beverages or vehicle components.
  • ensure cross‑functional coordination – Engage tax, legal, procurement and trade compliance teams and ensure they coordinate given the range of affected product categories and the compressed 30‑day implementation timeline.

The takeaway

The section 338 tariffs represent a new front in the US‑Canada trade dispute, imposing the maximum statutory tariff on a targeted, but commercially significant, set of Canadian products. US businesses with Canadian trade exposure should immediately assess their import portfolios, quantify their financial impact and evaluate both compliance obligations and potential mitigation strategies. The application of these tariffs irrespective of CUSMA status underscores the US Administration’s willingness to override preferential trade agreement treatment — a development with potentially broader implications for cross‑border supply chains.

Appendix A – Commodities subject to section 338 tariffs

The following tables summarize Canadian-origin commodity categories covered by the section 338 tariffs, organized by tariff heading and described in plain language (for ease of reading) rather than by individual HTSUS codes. The applicable HTSUS classification and government tariff provisions apply in all cases.

Alcoholic beverages and related goods

Product category

Description

Beer and malt beverages

All types of malt-based beer

Wine

Sparkling wine, still wine in various container sizes, grape juice intended for wine production 

Vermouth and flavoured wines

Aromatized wines with added botanicals

Cider, perry and mead

Fermented apple, pear and honey beverages, and other fermented drinks

Ethyl alcohol

Undenatured high-strength alcohol for beverage use

Spirits and liqueurs

Whisky, rum, gin, vodka, brandy, liqueurs and cordials, tequila, and other distilled spirits

Essential oils

Various botanical extracts including citrus and mint oils

Densified wood

Compressed wood blocks and boards

Wooden tableware and kitchenware

Wooden utensils, bowls, cutting boards and similar items

Ornamental wood articles

Picture frames, jewellery boxes, and decorative wooden items

Other wood articles

Clothes hangers, wood dowels, spools, and similar items

Basketwork and wickerwork

Woven basket and wicker products

Kraft paper and paperboard

Uncoated kraft paper and paperboard products

Vegetable parchment

Greaseproof and parchment paper

Coated paper and paperboard

Kaolin-coated and other coated paper products

Sports and athletic equipment

Miscellaneous sporting goods

Dairy products and related goods

Product category

Description

Milk and cream

Powdered, concentrated, sweetened or unsweetened varieties in various fat contents

Whey products

Whey and modified whey in various forms

Milk protein concentrates

Isolated milk proteins and other milk components

Bones and horn-cores

Processed animal products derived from bones

Hop cones

Fresh or dried hops and lupulin for brewing

Natural gums, resins and lac

Natural plant-based gums and resins

Sugars

Lactose, glucose, fructose and other dairy‑adjacent agricultural products; does not include maple sugar/syrup

Molasses

Cane molasses and other specified molasses

Malt extract and food preparations

Food preparations based on flour, meal or starch

Non-alcoholic milk beverages

Flavoured milk drinks and similar non-alcoholic beverages containing milk

Essential oils

Peppermint oil

Casein and caseinates

Milk-derived casein products

Albumins

Egg albumin and milk albumin

Peptones and protein substances

Other derived protein products

Other goods

This heading covers a broad range of goods beyond dairy, alcoholic beverages and motor vehicles.

Product category

Description

Food, agricultural and natural products

Natural honey

All types of natural honey

Feathers and down

Bird feathers and down for various uses

Bones and horn-cores

Unworked animal bones and horn products

Ivory, tortoise-shell, coral

Animal-derived decorative materials and similar products

Other animal products

Animal products not classified elsewhere

Live plants and mushroom spawn

Bulbs, roots, cuttings and plant propagation materials

Cut flowers and foliage

Roses, chrysanthemums, carnations, lilies and other fresh-cut flowers

Dried and preserved foliage

Preserved and dried plant materials

Seeds

Grass seed, clover, vegetable seeds and other agricultural seeds

Pharmaceutical plants

Plants used in pharmacy, perfumery or as insecticides

Seaweeds and algae

Marine plant products

Natural gums and resins

Shellac, balsams and vegetable saps

Vegetable plaiting materials

Bamboo, rattan, reeds and similar materials

Other vegetable products

Plant-based products not classified elsewhere

Food preparations

Malt extract and food preparations of cereal

Other distilled spirits

Miscellaneous spirits not covered under HTSUS heading 9903.03.12

Chemicals, essential oils and cosmetics

Salt

Sodium chloride including rock salt and sea salt

Cement

Portland cement and similar products

Sugar alcohols

Mannitol, sorbitol and other sugar-derived alcohols

Other sugars

Chemically pure sugars

Paints, varnishes and lacquers

Coating products for various applications

Putty and fillers

Glaziers' putty and similar filling compounds

Printing ink

Inks for printing applications

Essential oils

Lemon, orange, other citrus, eucalyptus and various botanical oils

Odoriferous substance mixtures

Flavouring and fragrance compounds

Perfumes and toilet waters

Fragrance products

Cosmetics and skincare

Lip, eye, skin and hair care products

Candles and tapers

Wax candles and similar products

Albumins and protein substances

Various protein-based chemicals

Dextrins and modified starches

Starch-derived products

Fuel additives

Antiknock preparations and other fuel additives

Fats and oils

Industrial fatty acids, glycerol and animal/vegetable oils

Chemical preparations

Chemical products not specified elsewhere

Polycarbonates and polyesters

Engineering plastics in primary forms

Plastics and rubber

Self-adhesive plastic film and tape

Adhesive-backed plastic sheets and tapes

Plastic floor coverings

Tiles, rolls, and other plastic flooring

Other plastic sheets and film

Non-adhesive plastic film and foil products

Plastic foam products

Expanded and cellular plastic materials

Plastic containers

Boxes, cases, crates, sacks, bags, bottles and caps

Plastic tableware and kitchenware

Plastic utensils, plates, cups and similar items

Plastic office and school supplies

Binders, folders and other stationery items

Other plastic articles

Fittings for furniture, vehicle mud-flaps, gaskets, sign plates

Rubber gaskets and seals

Rubber washers, seals and gasket materials

Other rubber articles

Miscellaneous rubber products

Leather, furs and hides

Raw hides and skins

Bovine hides, whole and split, and other raw skins

Saddlery and harness

Equestrian and animal harnessing equipment

Handbags and travel goods

Briefcases, wallets, handbags and similar items

Leather gloves and mittens

Hand coverings made from leather

Other leather articles

Miscellaneous leather goods

Raw furskins

Unprocessed animal furs

Tanned or dressed furskins

Processed furs and fur apparel

Wood and paper products

Wood fuel

Chips, pellets and logs for burning

Wood charcoal

Charcoal derived from wood

Sawn lumber

Dimensional lumber of various species

Veneer sheets

Thin wood sheets for decorative use

Mouldings and profiled wood

Standard and custom wood mouldings

Particle board and oriented strand board (OSB)

Engineered wood panels including OSB made from wood particles, strands or chips bonded together

Fibreboard

Medium-density, high-density and other density fibreboards

Plywood and laminated wood

Multi-layer wood panels of various species and sizes

Decorative veneered panels

Panels with decorative surface veneers

Builders' joinery and carpentry

Doors, windows and frames

Wooden frames and ornaments

Picture frames and decorative wooden items

Other wood articles

Spools, bobbins, clothespins and similar items

Chemical wood pulp

Dissolving grades of pulp

Paper and paperboard

Uncoated, coated and various weight papers

Cigarette paper

Thin paper for cigarette manufacture

Wallpaper

Decorative wall covering papers

Writing pads and stationery

Paper stationery products

Paper labels and tags

Paper identification and labelling products

Other paper articles

Miscellaneous paper goods

Textiles and apparel

Raw silk and silk waste

Unprocessed silk fibres and by-products

Raw wool and animal hair

Unprocessed wool and other animal fibres

Raw cotton and cotton waste

Unprocessed cotton and by-products

Woven synthetic fabrics

Fabrics woven from synthetic fibres

Synthetic yarn

Thread and yarn of synthetic materials

Nonwoven fabrics

Various weight non-woven textiles

Twine, cord and rope

Twisted and braided fibre products

Carpets and floor coverings

Textile-based rugs and floor materials

Narrow woven fabrics

Ribbons, tapes and other narrow woven goods

Coated and laminated textiles

Treated textile products

Knitted apparel

T-shirts, sweatshirts, sweaters, pullovers and gloves

Outerwear

Men's and women's jackets, coats, trousers and suits

Protective apparel

Waterproof and safety clothing

Other garments and accessories

Clothing items not specified elsewhere

Curtains and drapes

Window coverings of textile

Sacks and bags

Textile containers and carry bags

Tents and camping goods

Outdoor shelter equipment

Other textile articles

Miscellaneous textile products

Footwear

Shoes with outer soles of rubber or plastic

Headwear

Knitted caps, safety helmets and other head coverings

Wigs and artificial hair

Synthetic and natural hair pieces

Stone, glass, ceramics and metals

Plaster articles

Boards, panels and other gypsum products

Concrete articles

Pre-cast and formed concrete products

Glass containers

Bottles, jars and other glass packaging

Glassware

Stemware, drinking glasses and decorative glass

Industrial diamonds

Diamonds for industrial cutting and polishing

Silver

Semi-manufactured silver products

Jewellery

Gold, silver and precious metal jewellery

Imitation jewellery

Non-precious metal fashion jewellery

Coins

Numismatic and bullion coins

Pig iron and cast iron

Primary iron products

Lead

Unwrought lead and lead products

Other base metals

Various base metals not specified elsewhere

Tools, hardware and machinery

Hand tools

Shovels, spades, mattocks, axes and hedge shears

Hand saws and blades

Saws and replacement saw blades

Files, rasps and pliers

Shaping and gripping tools

Spanners and wrenches

Fastener-turning tools

Screwdrivers and vises

Driving and clamping tools

Tool sets

Assorted hand tools in cases

Cutting tool tips and inserts

Carbide and cermet cutting tips

Razors and razor blades

Shaving implements

Padlocks, locks and clasps

Security and fastening hardware

Safes and strongboxes

Secure storage containers

Metal ornaments and frames

Decorative metalwork

Hydraulic turbines

Water wheels and hydraulic power equipment

Fans and ventilation equipment

Blowers and ventilation machinery

Refrigerators and freezers

Display and household cooling appliances

Industrial heating and cooling

Commercial temperature control equipment

Filter parts and accessories

Components for filtration systems

Packaging and bottling machinery

Equipment for product packaging

Spraying and dispersing equipment

Liquid and powder application machinery

Cranes and derricks

Lifting and hoisting equipment

Harvesting and threshing machinery

Agricultural equipment

Dairy processing machinery

Equipment for milk and dairy production

Bookbinding machinery

Equipment for binding printed materials

Printing and typesetting machinery

Commercial printing equipment

Other industrial machinery

Machinery not specified elsewhere

Electronics, equipment and other manufactured goods

Vacuum cleaners

Industrial vacuum cleaning equipment

Telephones and smartphones

Mobile and fixed-line communication devices

Network equipment

Routers, switches and base stations

Video equipment

Recording and playback devices

Recorded media

Optical discs and solid-state storage media

Cameras

Television cameras and digital cameras

Broadcast equipment

Radio and television transmission equipment

Radar and navigation apparatus

Remote control and navigation electronics

Television monitors and displays

Liquid crystal display (LCD), light emitting diode (LED) and organic LED (OLED) screens

Parts for AV equipment

Components for televisions, cameras and broadcast systems

Printed circuit boards

Electronic circuit substrates

Switchboards and control panels

Electrical distribution and control equipment

Other electrical machines

Electrical devices not specified elsewhere

Insulated wire and cable

Electrical conductors with insulation

Electric motorcycles

Battery-powered two-wheeled vehicles

Ships and floating structures

Marine vessels and platforms

Scientific instruments

Navigation, surveying and measurement devices

Furniture

Metal, wood, plastic and other furniture

Lighting fixtures and lamps

Illumination products

Toys and games

Playthings and recreational games

Video game consoles

Gaming systems and accessories

Festive and carnival articles

Seasonal and celebration decorations

Sporting goods

Golf equipment, water sports, and fitness equipment

Fishing rods and tackle

Angling equipment

Paintings and original artwork

Fine art paintings

Original sculptures

Three-dimensional artwork

Postage stamps and collectibles

Philatelic and collectible items

Antiques

Items over 100 years old

The dairy grievance described in the proclamation relates to Canada’s cheese tariff-rate quota allocation rules. The covered HTSUS list for the dairy-related section 338 tariff does not itself include cheese or maple sugar/syrup. Appendix A is therefore only a plain-language summary and should be read in conjunction with the applicable HTSUS list before determining whether a specific product is subject to the section 338 tariffs.

Appendix B – Exclusions from section 338 tariffs

The following products are excluded from the section 338 tariffs. An exclusion removes only the additional section 338 tariff; it does not remove the most favoured nation (MFN) duty or any other tariff, tax, fee, charge or separate trade remedy that may apply.

Product category

Reason for exclusion

Aluminum, steel and copper

Articles already covered by section 232 tariffs

Passenger vehicles

Sedans, SUVs, crossovers, minivans and cargo vans already covered by section 232 auto tariffs

Passenger vehicle parts

Parts for passenger vehicles and light trucks already covered by section 232 auto parts tariffs

Wood products

Wood products already subject to countervailing or antidumping duties under existing headings

Commercial vehicles

Medium- and heavy-duty vehicles, buses and other commercial vehicles already covered

Commercial vehicle parts

Medium- and heavy-duty vehicle parts already covered

Semiconductor articles

All semiconductor products

Patented pharmaceuticals

Pharmaceutical products identified in HTSUS headings 9903.04.60 through 9903.04.66 under a separate tariff action

Businesses should check whether their products are eligible for exclusion before calculating their section 338 exposure. If a product appears in an included commodity category, but also qualifies for an exclusion, the exclusion governs for purposes of the additional section 338 tariff.

Civil aircraft, including aircraft other than military and unmanned aircraft, as well as engines, parts, components, subassemblies and ground flight simulators, are excluded from the section 338 tariffs if they meet the General Note 6 criteria of the HTSUS. This exclusion includes a broad range of aircraft-specific components, such as:

Component category

Examples

Structural and mechanical

Rubber parts, plastic fittings, steel and iron tubes and pipes, copper fittings, titanium articles, hardware and fasteners

Engines and power systems

Aircraft engines and turbines, pumps and compressors, electric motors and generators, transformers, batteries, ignition equipment

Environmental systems

Air conditioning equipment, refrigeration and heating equipment

Operational equipment

Lifting and handling equipment, printers and computing equipment, navigation instruments, measuring instruments

Electrical systems

Wire and cable, telecommunications equipment, audio and video equipment

Interior and other

Seats, furniture, lighting, clocks and clock movements, glass and paper products

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National Tax Leader, PwC Canada

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