US President Donald Trump’s trade and tariff announcements have created many questions for business leaders. We collected some of the common queries we’re hearing, along with insights from our tax, trade, corporate structuring, deals and economics specialists to help businesses navigate these complex issues.
This is a complicated and rapidly evolving situation. The analysis below is intended only as a general guide and should not be used as a substitute for consultation with professional advisers about your specific business.
As mentioned, the expectation is trade uncertainty will continue even if tariffs are not imposed. Companies will need to ensure they’re informed of the latest developments so they can continue proactive efforts to plan for different scenarios and develop contingencies. One upcoming date of note is April 1, 2025. That is the date President Trump has set to receive findings stemming from the wide-ranging trade review he ordered on his first day in office. The following day, the US plans to impose new country-specific tariff rates aimed at pressuring other countries to reduce their own tariff and non-tariff barriers.
Also, yet to come is the joint review of CUSMA set for July 2026.
As we navigate these uncertainties together, it’s helpful to consider several fundamental questions. As you review your short-term mitigation measures, ask yourself:
What scenario planning have you completed on the tariff impacts?
How are you assessing and quantifying the financial impact of tariffs on your costs, margins and overall profitability?
Have you assessed financial impacts related to foreign exchange, interest rate and inflation fluctuations?
How are you using technology or data analytics to monitor tariff changes and adapt your operations in real time?
Who is the importer of record for the tangible goods that are imported into the US from Canada?
What strategies are you implementing to communicate and manage potential price changes or disruptions with customers and stakeholders?
Do you have visibility into your entire supply chain beyond first-degree suppliers? Are you aware of all your risks and opportunities within your supply chain?
Who is the ultimate consumer within your supply chain? What are their alternatives and price elasticity?
As you shift your focus to long-term actions, consider:
What other causal issues beyond tariffs could arise that affect your business, such as climate change, decoupling from China, increased defence budgets, higher inflation and a strong US dollar?
What steps are you taking to diversify or adjust your supply chain to mitigate the risks associated with tariffs?
National Leader of Economics & Policy Practice, PwC Canada
Tel: +1 416 520 5859
Industrial Manufacturing and Automotive Sector Lead, PwC Canada
Tel: +1 416 320 8175
National Growth Priorities Markets Leader, Partner International Tax, PwC Canada