PwC Middle East Media Centre

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Demographic and technological shifts are some of the megatrends that are disrupting the Middle Eastern retail sector

According to PwC Middle East’s latest “Total Retail Middle East 2016: They say they want a revolution”, Middle Eastern retail is in revolution and online shoppers in the Middle East are fundamentally disrupting retail. Technology is changing not just how consumers shop, but how retailers operate across the spectrum: from supply chain management, all the way through to customer engagement and brand management.

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