Perspectives

Redefining the “media” company in a world of differences

Capturing attention and building value in today's global multi-speed media landscape has never been more challenging. New technology and the resulting shifts in user behaviour are blurring the lines across industries and sectors. For established companies and new entrants alike, one thing is clear – every company is a media company – or will be one soon.

Leaders in the entertainment and media (E&M) industry are at the forefront of this disruption – with dramatic slowdowns in some areas coexisting with spectacular expansion in other countries, regions and segments. To capture a rising share of revenues in such a diverse and complex environment, E&M companies must apply deep knowledge and insights into local markets to cut through the chaos and pinpoint specific pockets of growth and value.

by Chris Lederer and Megan Brownlow

Articles

A Strategist’s Guide to Artificial Intelligence

As the conceptual side of computer science becomes practical and relevant to business, companies must decide what type of AI role they should play.

By Anand Rao 

How to Make Entertainment and Media Businesses “Fan”-tastic

Capturing the strategic advantages of fan-centric businesses requires functional transformation.

by Christopher Vollmer

AI Is Already Entertaining You

How technology endowed with creative intelligence changes the way companies generate and distribute content.

by Deborah Bothun and David Lancefield

Media’s Data-Driven Future

One of the world's leading digital-technology commentators, talks about the industry's evolution — and the future of media jobs.

by Shelly Palmer

Fan Favorites

In order to build engagement and loyalty in a climate of intense competition and distraction, media companies have to understand their customers, viewers, and readers as fans.

by Erin Reilly

Thought Leader Interview: Carolyn Everson

Facebook’s top marketing executive describes the social network’s ambitious efforts to forge enduring and meaningful relationships — with employees, industry partners, and everyone on Earth.

by Deborah Bothun and Emmanuelle Rivet

Related content

The Australian Entertainment & Media Outlook 2016-2020

The Australian Entertainment & Media Outlook 2016-2020 highlights growth through diversity with a focus on talent, geography and business models.

Consumer Intelligence Series: The wearable life 2.0

This follow-up report explores consumer attitudes and preferences towards wearable technology - what’s changed, what’s improved, and what the wearable future has in store for the US and beyond.

The rise of cross-border news

This independent PwC study, commissioned by RT, explores the evolving trends in cross-border news, the drivers of these trends, and assesses what the future might hold.

Contact us

Pauline Orchard
Global entertainment and media marketing leader
Tel: +44 (0) 20 780 49783
Email

Nicholas Braude
Global TICE Public Relations
Tel: +1 (857) 248 1323
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Deborah Bothun
Global Entertainment & Media Leader, PwC US
Tel: +1 (213) 217 3302
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