Turning the bottom line into a bigger picture

Value creation

value-creation

Amid industry convergence, digital disruption, and climate change, deal value creation has never mattered more—and has never been harder to achieve.

Seize the opportunity to pivot and transform 

Business as usual is over. Disruption is structural. And the traditional view of value is due for an overhaul.

This isn’t about incremental change. It demands new solutions, sharper perspective, and a different way to compete tomorrow. Organisations that prosper use this moment to reset strategy and redefine their operating model with pace and precision.

Your future starts with the moves you make now.

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Reimagine your business through value creation

We bring deep industry insight and commercial breadth to pinpoint and activate the levers of growth in your organisation. By combining expertise in strategy, operations, and finance across the value chain, we turn ambition into an executable value creation plan—strengthening your company’s competitive positioning in times of disruption.

Value bridge: We build a value bridge that identifies and evaluates the key levers of growth and business optimisation—both organic and inorganic.

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Anchoring the baseline, identifying historic value drivers, and establishing a value creation plan. Diligence includes:

  • Commercial
  • Cyber
  • Financial 
  • Human resources
  • Information technology
  • Operations
  • Regulatory 
  • Tax

Determining the capabilities required to capture the greatest value and how businesses should be repositioned.

  • Assessing M&A options such as disposals, entries into new markets, and capability or technology gap-fills
  • Reallocating investments to create competitive advantage
  • Capitalising on future value drivers across the businesses, core markets, and adjacencies
  • Identifying market threats, risks, and opportunities, as well as opportunities for cost base realignment

Leveraging existing capabilities and identifying new opportunities for business improvement.

  • Optimising product, channel, customer strategy, and internal structure
  • Surfacing headwinds early such as contracting terms to mitigate impact on deal value
  • Reviewing and assessing operating model fitness for growth

Allocating capital to run existing businesses and expand portfolio effectively.

  • Optimising net working capital to release cash and reduce debt
  • Eliminating tax leakages and establishing a tax-efficient supply chain
  • Optimising debt and capital structure

Building a sustainable value creation ecosystem

Protecting and creating value requires executives to expand the aperture—one that hardwires resilience and delivers measurable impact for society.

Read the CEO guide to today’s value creation ecosystem.

Investing in the right opportunities

In a market defined by rapid change, the ability to spot strategic opportunities and unlock the full potential of a deal is mission-critical for corporate acquirers, investors, and private equity firms. A commercially rigorous, strategy-led view of your deal drives sharper decisions.

Key questions to test deal fit: 

  • What is the market outlook, and which opportunities can the business capture to achieve profitable and scalable growth?
  • How achievable is the target’s business plan? What are the upsides, risks, and value creation levers?
  • Do you have an outside-in perspective on how this deal can create greater value at exit?

We enable you to distil signal from noise, assess challenges, and mitigate market-entry risks. We architect holistic strategies for sustained growth and success. Our evaluations are anchored in deep sector and market insight, reinforced by rigorous analysis and on-the-ground validation.

How we can help you

  • Market entry assessment: We evaluate opportunities and assess key commercial risks in new markets and industries, prior to undertaking investments.
  • Commercial due diligence: We assess the target’s market and commercial environment, including evaluating the target’s competitive position, future business plan, and strategy and financial projections. 
  • Business plan and growth strategy: We develop practical strategies for sustainable growth and to create more value in your business and for your shareholders. 

Applying a value lens to improve business decisions

In liquidity-rich markets with elevated multiples, emotion and deal fatigue can lead to overpaying. Discipline demands an objective, outside-in value lens before you commit.

Key questions to anchor decision quality:

  • What is the value of the target?
  • What are the key value drivers, and how sensitive are they to market conditions?
  • Which ESG considerations are material? 
  • What is the incremental value from envisaged synergies?
  • What is the envisaged post-acquisition financial performance and position of the enlarged group?
  • Will the transaction affect the ability to pay dividends?

Our valuation specialists bring a track record across deals of various sizes and complexities. This means we can provide you with robust value assessments that cut through noise, elevate objectivity, and create value beyond the deal.

How we can help you

  • Business and equity valuation 
  • Deal financial modelling 
  • ESG impact valuation/measurement 
  • Financial reporting valuation
  • Derivatives/financial instrument valuation
  • Expert evidence on dispute valuation and damage quantification

Don’t just hope for synergies. Engineer them

Most businesses aren’t designed to be carved out or integrated—and few are ready for the pace and intensity of a deal. Beyond the excitement of signing and closing, value is created through rigorous planning and disciplined execution that turns the deal into measurable returns.

Consider these questions as you plan and execute:

  • Is a traditional 100-day planning enough, or is an accelerated, prioritised plan needed? 
  • Do my Day 1 priorities miss any critical value levers?
  • How do I ensure that all synergies are identified and realised?
  • How do I protect business-as-usual while ensuring the deal runs smoothly?

We help you zero in on the drivers that matter and mobilise fast, so value shows up quickly and efficiently.

How we can help you

  • Integration (M&A and internal reorganisation): Achieve integration success with a robust strategy and a clearly defined target operating model, and Day 1 and Day 100 plans that deliver business synergies—while supporting your people through change.
  • Divestiture and carve out: Maximise returns with a fit-for-purpose, cost-efficient standalone operating model, executable separation plans that safeguard the core business, and flexible transition arrangements to ensure Day 1 continuity without disruption. 
  • Operational due diligence: See the bigger picture with issue-focused assessments to identify performance gaps and operational risks, as well as providing insights on capital expenditure and synergies for both buy-side and sell-side transactions. 

Deal analytics

Turn data into conviction. By integrating powerful deal analytics, we amplify your capacity to realise value in transactions, ensuring growth and sustainable success.

Learn more about our deal analytics capabilities.

Safeguard your success. Elevate your operations.

Business operations today are increasingly exposed to disruptions that can undermine continuity and erode trust—from unauthorised data access to financial discrepancies. Addressing these risks demand an enterprise-wide, disciplined approach to control, compliance, and resilience.

Consider these questions:

  • Do we have the right measures to detect and deter financial misconduct?
  • Are our protocols fit for purpose for regulatory adherence?

How we can help you

  • Forensic investigations
  • Anti-bribery and anti-corruption (ABAC) compliance
  • Fraud risk management
  • Forensic accounting
  • Dispute resolution
  • Digital forensics and eDiscovery
  • Data analytics
  • Licensing management
  • Intelligence centre

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Contact us

Jay Moorthy

Jay Moorthy

Deals Partner, Valuations Leader, PwC Malaysia

Edward Clayton

Edward Clayton

Deals Partner, Deals Strategy & Operations Leader, PwC Malaysia

Alex Tan

Alex Tan

Deals Partner, Forensics Leader, PwC Malaysia

Chong Lee, Khoo

Chong Lee, Khoo

Deals Partner, PwC Malaysia

Justin Lim

Justin Lim

Deals Partner, Valuations, PwC Malaysia

Chuen Shiong Tee

Chuen Shiong Tee

Deals Partner, Forensics, PwC Malaysia

Thariq Adnan

Thariq Adnan

Deals Partner, Deals Strategy & Operations, PwC Malaysia

Ahmad Faizal  Mustapa

Ahmad Faizal Mustapa

Deals Director, Valuations, PwC Malaysia

Jeeva Rajoo​

Jeeva Rajoo​

Deals Director, Forensics, PwC Malaysia

Sean Soon

Sean Soon

Deals Director, Deals Strategy & Operations, PwC Malaysia

SueYen Woo

SueYen Woo

Deals Director, Deals Strategy & Operations, PwC Malaysia

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