The Owner’s Agenda

Balancing family and business

Balancing family and business

The Owner’s Agenda is PwC’s methodology to address both ownership dynamics and business success. We believe that an integrated approach serves your family business best as it considers the interests of all stakeholders.

The “Manage Ownership” wheel addresses traditional challenges that are pertinent specifically to family businesses around governance, continuity planning, development of the next generation, capability building and the overall professionalisation of the business. These are themes that every family business encounters along their maturity journey.

The “Manage Business” wheel addresses growth on the business front which stands out at least as much as a priority – particularly in the current evolving market conditions which bring new challenges. Achieving business growth needs to be addressed in a different way than in the past in order for Middle East family businesses to continue on their success paths. Every family business feels the impact of the changing economic environment as well as the pressure to build an agile and innovative organisation that is fit for a digital future. Streamlining the business, instilling innovation, and increasing efficiency and profitability are top of mind for family business owners. 

By efficiently mastering challenges on both fronts, you are securing the future of your family business. 

And our mission is to guide you and support you through this process and achieve growth.

Governance Wealth Purpose and Values Continuity Manage Ownership Deals and Growth Digital andTransformation Profitability Risk andRegulation Talent Ownership Capital Manage Business

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Adnan Zaidi

Adnan Zaidi

Entrepreneurial & Private Business Leader - Assurance Clients & Markets Leader, PwC Middle East

Tel: ​+971 56 682 0630

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