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26th CEO Survey: Middle East findings

The New Equation

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Align costs with business strategy

Realise your performance potential.

Focus on your top priorities to fuel profitable growth.

Our "manage to growth" strategy thinks through multiple cost implications across your organisation and aligns your organisation's priorities to fuel performance in a focused, accelerated way.

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Waddah Salah

Waddah Salah

Managing Partner and Consulting Leader, PwC Middle East

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