Our Marketing Contacts

What personal data do we collect?

Marketing includes any communications about PwC products, services or events. We process your personal data for marketing purposes based on your consent and/or our legitimate interests, subject to your right to object to marketing communications at any time. If you are on our marketing list the personal data we will process typically includes:

• contact details (name, email address, address, phone number)

• job title and professional information

• demographic information (location, education, age)

• marketing preferences

• interaction data (email open rates, visits to the Websites and click behaviour)

How do we use your personal data?

We use personal data for the following purposes:

• to send you marketing communications 
  We will use your personal data to send you information about products, services or events that we think you might be interested in.

• to personalise and tailor marketing content and enhance your experience 
  We will use the information we know about you to tailor our marketing content and make sure what we send you is relevant to you. This might include combining personal data we hold about you on our CRM systems with other personal data we hold about you.

• for campaign analytics 
  We use personal data to understand how to enrich your browsing experience. This could include conducting benchmarking and data analysis, including demographic analysis of contacts, click-throughs and campaign engagement.

Lawful basis for processing: Legitimate interests and consent

Undertaking marketing activities in order to keep business contacts up to date with market developments and PwC’s products, services and events is generally in the legitimate interest of PwC and other PwC member firms. Wherever consent is required by applicable law, we will only send marketing emails if the business contact has consented to receive marketing, for example where the business contact has asked us to add them to a mailing list or has ticked a box to receive marketing when visiting a PwC webpage or when signing up to an event or newsletter. We also gather statistics on email performance to help us to monitor and improve email performance.

How to unsubscribe from marketing communications

You can contact us at any time to update your marketing preferences or request that we stop sending you marketing communications by using the unsubscribe link in our emails or by contacting us directly using the details in this privacy statement.

If you choose to unsubscribe, we may retain information sufficient to identify you so that we can honour your request.

How long will we keep your personal data?

We will only keep your personal data for as long as necessary to fulfil the purposes for which we collected it and to comply with any applicable legal, regulatory, accounting or reporting requirements. 

When permissible, we may anonymise your personal data instead of deleting it. In such cases, all identifying information is removed, making it impossible to associate the data with you or your identity.