Individuals who complete our surveys and questionnaires

What personal data do we collect?

We collect and process personal data about you when you complete our surveys and questionnaires. The personal data we will collect typically includes: 

• name; 

• contact information; 

• job title and professional information; 

• demographic information (such as job role, location and other relevant characteristics); and 

• survey responses (including your opinions and preferences). 

How do we use your personal data? 

We use personal data for the following purposes: 

• to analyse the results 
  We will use your personal data to evaluate the survey responses to help with improving our products, services, customer experience or understand the market in specific sectors. We will anonymise the results to create reports to assist with interpreting the responses and gain insights.

• to communicate with you 
  We will use your personal data to contact you with follow-up questions or to provide you with information related to the survey or questionnaire. 

Lawful basis for processing: Legitimate interests

Conducting corporate research and analysis in order to stay up to date and gain insights with market developments to continue improve PwC’s products, services which is generally in the legitimate interest of PwC and other PwC member firms.

How long will we keep your personal data? 

We will only keep your personal data for as long as necessary to fulfil the purposes for which we collected it and to comply with any applicable legal, regulatory, accounting or reporting requirements. 

When permissible, we may anonymise your personal data instead of deleting it. In such cases, all identifying information is removed, making it impossible to associate the data with you or your identity.