The Middle East faces some of the world’s toughest water challenges – with 12 of the 17 most water-stressed countries located in the region. Traditional irrigation systems, designed for different climates and smaller populations, are no longer fit for purpose. They waste water, drive up costs, and leave cities and farms exposed to growing pressures from climate change and population growth.
Technology is part of the answer, but only if it’s connected. IoT sensors now generate real-time data on soil moisture, crop conditions and local weather. SCADA systems automate pumps and valves to adjust water flows. But too often these systems operate in silos – separate, standalone and underutilised.
Unified irrigation platforms offer a smarter way forward. By connecting IoT sensors with SCADA controls, they create a single, intelligent system where data and automation work together. Operators gain end-to-end visibility, precision water delivery, predictive maintenance, and the ability to adapt quickly to change. From municipal parks to large-scale agriculture, these platforms help optimise every drop – strengthening resilience, lowering costs, and supporting sustainability goals.
This is more than a digital upgrade – it’s a shift to adaptive, data-driven infrastructure. Unified platforms empower decision-makers to act early, respond to change and optimise every drop. They unlock long-term resilience for agriculture, cities and communities navigating a more water-scarce future.
This report explores how unified platforms are reshaping irrigation and why making the shift now is critical.
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Rajat Chowdhary
Wissam Mahfouz
Partner, Technology Consulting, PwC Middle East
Sharang Gupta
Dipesh Guwalani