PwC is a Leader in the IDC MarketScape: Gulf Countries AI Professional Services 2025
November 12, 2025
PwC has been named a Leader in the IDC MarketScape: Gulf Countries AI Professional Services 2025 Vendor Assessment (October 2025, IDC #META52993125).
The IDC MarketScape states, ‘PwC delivers AI transformation programs covering the full life cycle — from ideation, value mapping, and readiness assessment to model development, change management, and deployment at scale — all structured to align with local regulatory environments and government agendas.’
It goes on to say, ‘PwC’s go-to-market approach emphasizes sector-aligned management, direct executive engagement, and alignment with national digital transformation objectives, strengthened by a robust local talent pipeline and ongoing regional investment in AI skills development.’
Commenting on PwC’s strengths, the report states that, ‘As the first OpenAI reseller in the region, PwC has a strong market position, with local and sovereign models also forming part of its portfolio. It embraces a value driven approach to technology transformation, supported by embedded responsible AI frameworks, and its capabilities are field-proven in the GCC market. PwC possesses a strong technology portfolio alongside platform capabilities, as well as formal partnerships with AI model providers.’
Furthermore, it states, ‘PwC is ideal for organizations seeking comprehensive AI transformation with strong technical capabilities and full life-cycle implementation support. The firm is particularly well suited for clients requiring industry-oriented solutions with dedicated customization capabilities and a deep understanding of business processes and customer journeys.’
‘We believe being recognised by the IDC MarketScape as a Leader in AI Professional Services across the GCC reaffirms that we are not just talking about AI transformation; we are delivering it. From shaping national AI strategies and digital regulation to implementing large-scale programmes with measurable impact, we are helping our clients achieve results that matter. To us, this recognition reflects the trust our clients place in us and our commitment to advancing scalable and responsible AI adoption across the region.’
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Contacts us:
Ahmad Abu Hantash
Partner, Digital and Cyber Leader, PwC Middle East
Chief Strategy & Technology Officer, PwC Middle East
