Content diversity and localisation
2,600 screens US$ 950 million in box office revenue in 2030
As a new cinema market, the type of content that appeals to audiences in the Kingdom is still to be established. Adam Aron, AMC’s CEO expects the same version of movies shown in Dubai or Kuwait to be suitable for Saudi Arabia12.
Around one third of Saudi Arabia's total population are expatriates, largely centered around the provinces of Riyadh and Makkah, with Non-Saudis constituting 38% and 42% respectively13. Saudi Arabia is home to ~3 million Indians which is the largest expatriate community in the Kingdom14. As a result, content screened in Saudi Arabia is expected to range from global Hollywood blockbusters to Bollywood, regional and local films. In addition, VOX cinemas, through a partnership with 20th century Fox, will exclusively distribute Fox content in the Kingdom.
The cinema industry will also work to conserve and promote national heritage and talent by screening movies produced by local producers and will work towards exporting local content internationally. One of the QoL's metrics is to develop the local film industry with the goal of producing 13 Saudi movies by 2020.
13. General Authority for Statistics (formerly CDSI), 2014