Chinese enterprises expand steadily into the Middle East market with heightened confidence
PwC’s latest survey reveals a shift from exploration to execution, as Chinese companies tap into the region’s economic momentum and policy support
Chinese enterprises are increasingly turning their sights to the Middle East, driven by rising confidence, economic returns and supportive policy shifts. PwC’s latest survey, conducted between April and May 2025, captures the views of 136 Chinese companies operating across the region. The findings indicate a clear shift from market exploration to active expansion, signaling that the Middle East is no longer viewed as a frontier market, but as a strategic growth hub for Chinese businesses.
The Middle East has long served as a critical hub for global shipping and trade, serving as a strategic bridge for connectivity and cooperation within China’s Belt and Road Initiative. The deepening ties between China and the region are underpinned by both economic alignment and diplomatic momentum. Among the 10 major Middle Eastern countries, China has established comprehensive strategic partnerships with the UAE, Saudi Arabia, Egypt and Bahrain, as well as strategic partnerships with Jordan, Iraq, Kuwait, Qatar and Oman.
Chinese investors are welcomed to the region as partners in progress and contributors to national economic visions – bringing expertise, capital, and a fresh global outlook. To all Chinese investors exploring or expanding in the Middle East: your journey is not only timely but also deeply valued.
Looking ahead, ambition is rising. Nearly 90% of respondents plan to enter or expand in the region, and more than four in ten already have detailed business plans in place. Saudi Arabia and the UAE will continue to attract the lion’s share of investment over the next three to five years, with both independent and joint venture models being actively pursued.
Key findings:
Economic diversification across the Middle East is opening new opportunities for Chinese enterprises. The number of Chinese companies investing and operating in the region continues to rise, with many actively preparing to enter the market.
Explore the full report for valuable insights tailored to enterprises operating in the Middle East and investors seeking opportunities in this dynamic market.
