Accelerating business growth in Saudi Arabia

Every activity occurs somewhere ...

Every activity occurs somewhere, and this spatial context adds significant insights to business services, processes, customer interactions, and more. Geospatial analytics as an emerging field of business intelligence and data science, brings location intelligence to understand the spatial context. It identifies and visualises patterns, trends, and relationships offering new understandings that traditional data science methods cannot provide.

Geospatial analytics uses maps to establish a thorough comprehension of spatial contexts and present information through easily recognisable visual patterns and images. This facilitates quicker, simpler, and more accurate decision-making and predictions for effectively conveying complex spatial information. It unlocks new values for organisations by extending the reach of traditional analytics to provide powerful insights about where business activities are happening, should happen or might happen, thereby enhancing strategic planning and operational efficiency.

In our paper, we highlight how Geospatial analytics is transforming public sector, impacting the process of decision-making and enhancing quality of life in the Kingdom of Saudi Arabia.