PwC at COMEX 2025: Shaping Oman’s tech and innovation future

At COMEX 2025, Oman’s leading technology and innovation event, PwC Middle East participated as a key partner, showcasing how we are helping organisations across the Sultanate harness the power of data, cloud, and AI to build a connected and sustainable future.

In collaboration with our alliance partner Microsoft, we demonstrated how technology and human ingenuity come together to drive transformation across both the public and private sectors.

Driving national transformation through technology

Our presence at COMEX 2025 reflected PwC’s ongoing commitment to Oman’s Vision 2040, helping accelerate digital transformation, strengthen sustainability, and enable innovation across the economy.

Together with Microsoft, we presented integrated solutions addressing Oman’s key challenges, from cloud modernisation and cybersecurity to data governance and enterprise reinvention, combining technology with deep industry insight.

Highlights from COMEX 2025

COMEX 2025 marked a milestone year for PwC in Oman, highlighting the depth of our capabilities, the strength of our alliances, and our continued investment in Oman’s digital future.

• Strategic collaboration: Partnered with Microsoft to deliver solution showcases across digital transformation, cloud, cybersecurity, and data governance.

• Government partnerships: Supported the Ministry of Transport, Communications, and Information Technology signing ceremony, reaffirming our alignment with Oman’s national digital agenda.

• Sustainability leadership: Joined the Green AI Alliance as a founding member, with Country Senior Partner Omar Al-Sharif representing PwC on stage to highlight our commitment to responsible and sustainable innovation.

• Alliance recognition: Received an Appreciation Award from Microsoft, presented by Sheikh Saif Al Hosni, Country GM B&O, recognising our shared vision and ongoing collaboration to advance digital transformation in Oman. 

Our continued participation at COMEX reflects PwC’s role as a trusted advisor in Oman’s technology ecosystem, supporting national priorities, fostering innovation, and empowering people through technology.

We remain committed to helping Oman’s organisations and government institutions achieve their ambitions by combining human insight, technology, and trusted partnerships.