Prioritising public investment in the GCC: a structured, impact-led approach

  • Viewpoint
  • 2 minute read
  • March 24, 2026

To maximise impact, governments must prioritise investments  against clear criteria and measurable targets, directing resources where they deliver the greatest long-term value.


How can GCC governments prioritise investments?  

Across the Middle East, population growth, efforts to attract businesses and global talent, and the push for economic diversification are placing increasing demands on public finances.

To deliver maximum impact, it is crucial for governments to prioritise investments that advance national goals, drive growth and enhance quality of life. Regional leaders aim to balance economic growth, social equity and environmental sustainability. For example, investing in infrastructure may increase GDP but could undermine carbon reduction efforts if sustainability measures are overlooked.

Limited resources further amplify these challenges. Financial constraints (e.g. due to lower oil prices), skills shortages and the depletion of natural resources demand precise allocation to minimise waste and maximise available assets. Governments often face tough decisions about where to allocate funding, for instance choosing between investing in new hospitals to improve public health or upgrading transport infrastructure to boost economic productivity. These trade-offs require careful consideration to ensure that investments deliver the greatest overall benefit to society.

In the Middle East, a structured, rigorous investment process ensures alignment with long-term strategic goals, such as Saudi Arabia’s Vision 2030 or the UAE’s Centennial 2071, while balancing fiscal constraints and reducing wasted resources.

The role of prioritisation in the investment lifecycle

Prioritisation is most critical at two key points in the investment lifecycle:

  • Project selection: During the ideation and planning stage, prioritisation frameworks help governments select projects that align with national objectives and deliver the greatest strategic value.
  • Course correction: During implementation, insights from impact evaluation help governments reallocate investments if projects underperform or if new priorities emerge.
  • Investing with purpose: To align investments with national objectives and maximise impact, GCC governments should adopt a structured, data-driven approach. Investments should be prioritised based on clear criteria underpinned by numerical targets.

Effective prioritisation requires evaluation frameworks that incorporate economic, social and environmental factors. Relying solely on financial metrics can lead to decisions that neglect wider societal needs and risk project failure. For example, a project may yield strong financial returns but negatively impact local communities, strain natural resources, or conflict with national policy goals. By ignoring these broader dimensions, governments risk investing in initiatives that lack public support, face implementation challenges, or fail to deliver long-term value.

Governments should measure contributions to GDP, job creation, quality of life improvements and alignment with sustainability goals. The UAE’s Green Agenda 2030, for example, aims to increase GDP by up to 5%, boost exports by up to AED 25bn and significantly reduce national emissions by 2030.1

Utilising advanced analytical tools like cost-benefit analysis (CBA) and multi-criteria analysis (MCA) enhances the prioritisation process by integrating quantitative and qualitative factors. CBA helps decision-makers assess the economic efficiency of a project by comparing its expected costs and benefits in monetary terms, while MCA allows for the inclusion of non-financial criteria such as social impact, environmental sustainability and strategic alignment.

This combination ensures that projects are evaluated holistically, balancing financial returns with broader national objectives. For example, a healthcare initiative may not yield high financial returns but could score highly on social and strategic criteria, making it a priority under MCA.

Geographic information systems (GIS) further support decision-making by analysing spatial and economic data, ensuring that investments are geographically balanced. GIS can identify underserved regions by mapping infrastructure gaps, population density and economic activity. This enables governments to allocate resources more equitably, such as prioritising school construction in remote areas with higher youth populations or directing transport investments to regions with poor connectivity, to promote inclusive development.

Engaging diverse stakeholders such as government agencies, private sector actors and civil society ensures shared ownership of priorities and broad-based support.

Such engagement is essential for transparency and for supporting effective public investment outcomes. Involving stakeholders early in the planning process allows governments to align projects with community needs, build trust and reduce challenges during implementation. Citizen engagement also contributes local insights, identifies overlooked priorities and fosters a sense of collective responsibility.

Countries have illustrated the effectiveness of these measures through initiatives such as participatory budgeting, enabling citizens to have direct input into public funding decisions. France’s 2019 Great National Debate opened a nationwide dialogue on public spending, providing a platform for citizens to voice their opinions and concerns regarding fiscal issues.2 Brazil and New Zealand have held similar initiatives that considered the views of constituents in long-term financial and policy planning.

Regularly updating priorities helps governments respond to global changes, emerging technologies, or crises. For example, geopolitical tensions may oblige governments to redirect spending towards security. Qatar’s focus on sustainable infrastructure shows how reassessment supports ongoing relevance. In mid-2025, the nation launched the world’s largest 3D-printing building project to construct two public schools, each spanning 20,000 square metres.3

Measure and monitor: converting vision into sustained value

GCC governments have made strong progress in linking investments to national visions such as Saudi Vision 2030 and the UAE Centennial 2071 but monitoring and evaluation (M&E) remains uneven across the region. Most governments have introduced KPIs and progress reports. For example, Saudi Arabia’s National Transformation Program publishes regular performance updates, and the UAE uses a system of government accelerators and annual reviews to track delivery against Vision targets. However, these mechanisms are often project-focused rather than systemic, with limited integration of impact evaluation across the full investment lifecycle.

The challenge is twofold: first, ensuring that KPIs are quantifiable, time-bound and tied directly to outcomes rather than outputs; and second, embedding evaluation continuously during implementation rather than only at project approval or completion.

While there are standout initiatives, such as Dubai’s “Smart Dubai” platform using real-time data to monitor city services and Saudi Arabia expanding its National Data Management Office to strengthen performance oversight, governments across the GCC are still working to standardise monitoring frameworks, improve transparency and link results more explicitly to fiscal decision-making.

Building strong, transparent M&E frameworks is the next frontier. Done well, they will not only ensure that investments align with national priorities but also hardwire adaptability, resilience and accountability into the system. This is how GCC governments can convert vision into sustained value, demonstrating to citizens, investors and the wider world that their ambitious national agendas are not just aspirational documents but living strategies delivering tangible impact.

Author

Jing Teow
Jing Teow

Partner | Economic Policy and Strategy, PwC Middle East

Contributor:

Nooreddin Bazbaz, Associate , Advisory , PwC Middle East.

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