Riyadh, September 2026 – PwC Middle East inaugurated its Google Cloud AI Experience Zone in Riyadh, a dedicated space designed to help organisations across Saudi Arabia accelerate AI transformations.
Located in Laysen Valley, Riyadh, PwC Middle East’s regional headquarters, the AI Experience Zone serves as a hub for clients to get hands-on experience with AI agents and workflows developed by PwC and Google Cloud, enabled by Gemini Enterprise. The zone that will host client events, workshops, and sector-specific demonstrations, aims to help organisations design and implement AI solutions that move them from pilot to practice with confidence.
A premium destination for innovation
Bringing together PwC’s industry expertise and Google Cloud’s advanced technologies including Gemini Enterprise Agent Platform in an immersive environment, the inauguration event featured live demonstrations, executive briefings, sector-focused workshops, and hands-on collaboration sessions.
“With the launch of the Google Cloud AI Experience Zone in Riyadh, we are creating a space that helps organisations turn AI ambition into enterprise-wide adoption to deliver measurable value. The Google Cloud AI Experience Zone helps companies accelerate AI adoption, scale securely, and deliver impact.” said Bassel El Atab, Partner, Data & Cloud, PwC Middle East.
“To realize the full potential of Agentic AI, organizations need solutions that bridge cutting-edge technology with industry application,” said Abdul Rahman Al Thehaiban, Managing Director for Google Cloud Middle East, North Africa and Turkey. "Through the Google Cloud AI Experience Zone and our collaboration with PwC Middle East, we are helping Saudi organizations move from pilot to practice. This hub allows leaders to explore how Gemini Enterprise and our full portfolio - spanning AI, data, and cybersecurity - address complex challenges to drive measurable impact."
The Google Cloud AI Experience Zone showcases solutions from PwC’s global portfolio, highlighting capabilities across AI, data, cybersecurity, cloud and enterprise transformation. It is designed as an immersive and interactive space that features live demonstrations – allowing stakeholders to explore how Gemini Enterprise can address real business challenges.
About PwC
At PwC, we help clients build trust and reinvent so they can turn complexity into competitive advantage. We’re a tech-forward, people-empowered network with more than 364,000 people in 136 countries and 137 territories. Across audit and assurance, tax and legal, deals and consulting, we help clients build, accelerate, and sustain momentum. Find out more at www.pwc.com.
With over 11,000 people across 12 countries in 30 offices, PwC Middle East combines deep regional insight with global expertise to help clients solve complex problems, drive transformation, and achieve sustained outcomes. Learn more at www.pwc.com/me.
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