PwC inaugurates cutting-edge Technology and Innovation Centre in Egypt

11 May 2023 - Cairo, Egypt: Today, PwC inaugurated its Egypt Technology and Innovation Centre (ETIC), a state-of-the-art technology hub that brings together the professional services firm’s collective industry expertise and digital capabilities to innovate, build, and deploy digital business solutions. The centre comes as a testament to PwC’s commitment in accelerating transformation in businesses, developing local talent. ETIC is the firm's newest link in the delivery and managed services supply chain in the Middle East.

The ceremony was attended by distinguished guests, including H.E British Ambassador to Egypt Mr. Gareth Bayley OBE, Mr. Alexis Below, Head of Economic Development in the German Embassy, senior partners and industry leaders from the Middle East, UK, Germany and the Netherlands. 

Reflecting on its global strategy, The New Equation, ETIC’s establishment nods to PwC’s commitment to continue investing in digital transformation of businesses powered by Egypt’s dynamic talent. This centre’s technology experts will be working closely with its consulting teams across the PwC Middle East, UK, Germany and the Netherlands to create industry-focused technology solutions with a focus on enterprise applications, data and analytics, and cybersecurity and custom developments.

On ETIC’s official opening, Wael Mostafa, PwC Middle East Partner and Egypt Technology & Innovation Centre Leader, commented: “As Egypt is in the midst of a digital revolution, we are honoured to play a role in the country's digital transformation agenda.This is a momentous occasion as we celebrate the launch of ETIC, which embodies PwC's collective vision and represents a significant milestone since our longstanding presence in Egypt. Our commitment remains steadfast in discovering solutions to foster trust and deliver sustainable outcomes. We are confident that ETIC will augment our existing digital capabilities in innovation and creation, not only in the region but globally as well.”

Dave Padwick, PwC UK Partner, EMEA Consulting COO and ETIC Board member, commented : “PwC is thrilled to be in Egypt to celebrate the establishment of the Egypt Technology and Innovation Centre. Egypt’s welcoming business environment and robust talent base have made it the ideal home for our newest addition to our technology and innovation capability. Our investment in ETIC is strategic and long term, both for our clients and future workforce. Bringing together highly skilled technology talent in Egypt and PwC’s industry expertise enables us to serve our clients in key areas such as SAP, Salesforce, Microsoft, Cloud, Data Analytics and Cyber Security, in the Egyptian market as well as the Middle East and Europe markets. Through combining the best of business innovation and technology, ETIC strengthens our existing offering and is a positive addition to Egypt’s accelerating digital economy.”

Susanne Arnoldy, PwC Germany Partner, Head of Technology Transformation for PwC Advisory Germany & Head of Delivery Transformation for PwC Europe / EMEA Consulting, commented: “The opening of ETIC represents the next strategically important step in our sustainable and growing collaboration in Egypt and an important milestone in our global delivery strategy. We are excited about the opportunity to work together on cutting-edge technologies, new digital business models and breakthrough digital solutions for our clients and are looking forward to expanding our pool of talent and fostering cultural and intellectual exchange.”

With 66% of the region’s CEOs expecting to deploy cloud technology, artificial intelligence, and other advanced technology in operations, according to the 26th CEO Survey, improving workforce skills is a critical component of this transformation. The new tech hub builds on PwC’s existing digital capabilities and offers various opportunities to Egypt’s workforce enabling the firm to achieve its purpose of driving new ways of delivering digital transformation with the right skills and technologies.

Last year, PwC formed a strategic agreement with the Information Technology Industry Development Agency (ITIDA) – the executive IT arm of the Ministry of Communications and Information Technology in Egypt - to reinforce the firm’s continuous investment in its capabilities and align with the firm’s vision of expanding across the region, generally and in Egypt specifically.

Click here to learn more about how ETIC is driving the digital transformation momentum in Egypt.