Confidence, trust and talent upskilling – how the UAE workforce is navigating the AI era
As artificial intelligence accelerates and economic transformation reshapes industries, the United Arab Emirates (UAE) workforce represented in PwC’s Middle East Workforce Hopes and Fears Survey 2025 stands at the forefront of change. It reflects a young, highly-educated segment, defined by high engagement in workforce, strong trust in organisational leadership and rapid technology adoption.
The use of AI is already embedded in daily work, productivity gains are tangible and employees demonstrate both optimism and agency in navigating disruption. Yet beneath this confidence there is a workforce that is focused on job security, skills relevance and career progression.
UAE Country Senior Partner, PwC Middle East
Randa Bahsoun
Partner, Government & Public Sector Labour and Social Development Leader, Middle East Region, PwC Middle East
+971 4 304 3487
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