PwC's "Always on: the Quantified self"

Non-traditional players including retailers, wearable device makers and digital technology companies are providing consumers with a new, “always on” model of care called the quantified self. At the intersection of social, mobile, analytics and the cloud (SMAC) new technologies are providing consumers with a wealth of continuous, personalized information that in turn drives healthcare decisions. This raises questions about which technologies will ultimately prevail; what value – both clinical and economic – they will provide; and their impact on how consumers manage their health.