Traditional media are at a crossroads, challenged by changes in consumer behaviour and volatile advertising budgets. Digital media are no longer simply being used as marketing vehicles, but as legitimate and necessary products in itself.
Investments in content and interactive digital products are creating opportunities for you. This fundamental shift has implications for both traditional media companies but also for emerging digital media organizations.
PwC’s Entertainment and Media practice works closely with traditional media companies to help them make the critical transition to digital. We also work with new media companies that are driving the transformation grow and manage their business. While this change is a global one, PwC is also committed to working with business and government to create a competitive environment for digital media in Canada.