The power of social media

How CIOs can build business value using social media

Leading companies know that participation in social media is no longer an option, but a requirement.

The world’s leading brands are using social media as a meaningful way of deepening relationships with their customers and building revenue. Some companies, however, are still unsure as to whether they should engage in social media, and if they do, how to develop and implement an effective strategy.

This paper explains the different manifestations of social media, highlighting benefits and best practices and addressing some of the challenges; including how to quantify ROI, how to integrate social media with traditional communication channels, and how to effectively manage employee access.