2017 visionary finalist: Canadian Tire Corporation, Ltd

Our innovation is

“digital, interactive, visual”

Jason Blanchette Vice President, Planning & Promotions, Canadian tire Corporation, Ltd

 

Company
Canadian Tire Corporation

Finalists category
The visionary

Industry
Retail and consumer goods

Region
Ontario

 

What problem is the innovation trying to solve?

“Canadian Tire, one of the most iconic brands in Canada, competes in 192 product categories and needed to market the breadth and depth of its assortment. With the WOW Guide, the Company went back to its roots by reintroducing its iconic paper catalogue, with a digital twist.”

Jason Blanchette Vice President, Planning & Promotions, Canadian tire Corporation, Ltd
The innovation

“The 200-page print guide is full of over 1,000 products with a digital component that offers customers access to an additional 200 pages of product information, including how-to tutorials and DIY videos. The downloadable app allows shoppers to hover their smartphone camera over every product and discover digital extras.”

Jason Blanchette Vice President, Planning & Promotions, Canadian tire Corporation, Ltd
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