How do you identify a finance function ripe for transformation?

CFO Spotlight

CFO spotlight: Finance reimagined

"Turning insights into action"

Adam Boutros, National Assurance Markets Leader, PwC Canada

How do you identify a finance function ripe for transformation?

One of the key challenges we’re hearing from chief financial officers right now is around the rising expectations for their finance functions to deliver greater value for their organizations. They’re balancing the need to generate the insights required to support growth and innovation with rising demands for efficiencies in how the finance function operates.

Adam Boutros, our Future of Finance leader, sat down with PwC Canada’s CFO, Alaina Tennison, to discuss what we’re doing to reimagine our own finance function.

Learn how our finance team took steps to automate and streamline manual and repetitive processes, focus on higher-impact and value-added tasks and deliver deeper and more meaningful insights. You can also learn more about how you can get started on your own finance transformation journey.

  • 0:22s - Process: automating repetitive and manual tasks
  • 1:15s Process: automating our billing & collection processes
  • 2:20s People: focus the finance team on higher impact and value activities, managing stakeholders, delivering impactful & insightful information
  • 3:11s Future of finance in 2-5 years
  • 3:57s Process: Incorporating external data into real time decision making
  • 4:35s People & Process: Bringing stakeholders together to streamline reporting
  • 5:30s People & Process: Tax reporting and automating manual functions for savings
  • 7:11s Process: Governance and controls
  • 8:00s People, Process & Performance: Where do I start - top 3 
  • 9:47s Performance: Technologies driving finance automation
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Adam Boutros, National Assurance Markets Leader, PwC Canada

Headshot of Alaina Tennison

Alaina Tennison, Chief Financial Officer, PwC Canada

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Adam Boutros

Adam Boutros

National Assurance Markets Lead, PwC Canada

Tel: +1 905 815 6500

Samir Bishara

Samir Bishara

National Finance Transformation Consulting Leader, PwC Canada

Tel: +1 416 814 5730

Jill Satre

Jill Satre

Partner, Risk and Compliance Leader, PwC Canada

Tel: +1 403 781 1844

Marino Fremis

Marino Fremis

Partner, Finance Transformation, PwC Canada

Tel: +1 416 815 5196

Sebastien Doyon

Sebastien Doyon

Consulting Lead Partner, TMT & Consumer Markets, PwC Canada

Tel: +1 514 205 5382

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