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Making the most of green tax and incentive programs

The federal budget included new supports for organizations. How can you navigate a growing list of initiatives to advance your ESG and broader business goals?

Climate change is one of the most pressing issues facing Canadian businesses today. According to our 2022 CEO Survey, more than half of Canadian CEOs concerned about climate change threats believe these risks could threaten their ability to sell products or services. But while the importance of taking action on environmental, social and governance (ESG) matters like climate change is growing, there’s a gap between the level of concern and the actions taken so far.



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According to our survey, only 12% of Canadian CEOs say their organization has committed to reducing greenhouse gas emissions to net zero, compared to 22% of global respondents.

The survey results highlight the urgency for Canadian organizations to raise their ESG maturity by developing a credible and robust approach to decarbonization. But taking action doesn’t have to mean choosing between doing good and achieving financial results. By factoring in the growing list of green tax and incentive programs as well as other innovation supports into your criteria for evaluating your investment options, you can strengthen your ability to incorporate financial metrics and ESG objectives into your decisions about the future.

Key steps to maximizing outcomes from green incentives

While identifying and understanding the range of incentives available can be a complex undertaking, a strategic and considered approach is key to making the most of the opportunities and maximizing the outcomes of your ESG efforts. As a place to start, consider the following steps:


Define your ESG strategy and investment options

If you haven’t already developed an ESG vision and strategy, this is key to making sure you take the right path from the start. Based on your business strategy and ESG objectives (e.g., lowering emissions, manufacturing a zero-emissions product, reducing energy costs), you can then identify options for achieving them. If you want to take advantage of incentive programs, it’s critical at this stage not to limit your options based on your existing financial means. Besides looking at more cost-effective options, think about what you could do if you had more capital to invest with extra funding from government incentives.

Investigate and prioritize green tax implications and incentives

Once you outline your investment options, identify the potential tax implications and availability of incentives related to each of them. A useful starting point is our green taxes and incentives tracker. It offers high-level insights on the green taxes and incentives available in different jurisdictions, including Canada. This can help you focus a more detailed investigation to follow.

Explore opportunities to maximize value by combining incentives

There are many different kinds of green incentives available in Canada—including both tax benefits and cash grants at both the federal and provincial level—in addition to general innovation programs. You can combine many of these incentives together to make a specific project more viable. By considering all angles, you can make sure you don’t miss out on any opportunities when evaluating your investment options and deciding which incentives to apply for.

Determine the path forward

Based on the incentives available, you can weigh the true cost of each investment option against the benefits you expect. This will help you develop a more complete picture of the path forward and how you can advance both your financial and ESG objectives.

Accelerating your ESG transformation journey

Green tax and incentive programs can be an excellent way to help your organization do more with the resources available to you. But if you want to use green incentive programs effectively, you need to start thinking about your options early. By imagining what’s possible as part of your strategic planning process, you can identify the potential mix of incentives associated with different options and then prioritize projects based on the final net cost and the impact on your ESG and broader business goals.

Contact us

Brooke Ko

Brooke Ko

Partner, Tax, ESG Tax Leader, BC Region Inclusion & Diversity Leader, PwC Canada

Tel: +1 604 806 7798

Julien Lassonde

Julien Lassonde

Partner, PwC Associates, National Incentives Leader, PwC Canada

Tel: +1 418 997 4019

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