Be intelligent about digital

In businesses that are successful, 75% to 80% of people involved in digital strategy are helping to form their business’s overall strategy

Of the Canadian executives surveyed, 80% cited the CEOS as a champion for digital, compared with 73% globally. While two-thirds of Canadian respondents see digital in holistic terms, one in five still sees it as equating with IT. Although it’s encouraging that CEOs are seen as digital champions, this also means that digital transformation isn’t part of everything an organization does. It’s still seen largely as an executive’s job to lead and is relegated to the IT department to execute.

Primary aspiration for digital outcomes

Canadian organizations need to close the say-do gap and make digital transformation something for all and not just the C-suite. This is evident in that breaking into new markets or industries and changing business models ranked higher among Canadian executives than their global counterparts. This is most likely because the CEO is in charge of digital. In reality, as we’ve seen from the data, Canadian companies are still focused on improving operations.

When digital permeates the entire organization, the view is less siloed and focused on operations. Instead, it’s more holistic and geared toward the organization as a cultural whole, rather than the sum of its parts. While a minority of Canadian respondents (17%) still sees digital as just about greater efficiency in existing tasks and processes, many see it as a big opportunity. Overall, executives need to consider what the business needs are first and how technology will solve them.

What is your organization’s primary aspiration for digital outcomes?

Primary aspiration for digital outcomes
Key takeaway

Digital for all

In businesses that are successful, 75% to 80% of people involved in digital strategy are helping to form the overall strategy of their business. The view should be less siloed and focused on operations. Instead, it should be more holistic and consider what the business needs are first and how technology will solve them.

There’s no separate strategy when it comes to digital—it’s about how fast an organization can digitally transform. A business’s digital strategy is part of its overall strategy. There’s no longer a difference between your digital strategy and business strategy—they’re now the same.

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Contact us

Nadir Hirji

Partner, Digital Services Leader, PwC Canada

Tel: +1 416 687 8417

Joe Ryan

Partner, PwC Canada

Tel: +1 604 806 7220

Sue Sharp

Partner, Experience Centre Lead, Eastern Canada, PwC Canada

Tel: +1 416 687 8488

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