TORONTO – March 11, 2025 – New research from PwC Canada reveals a significant gap in sustainability reporting practices as Canadian companies navigate evolving global regulations and market uncertainty. PwC’s 2025 Sustainability Reporting Insights, which analyzed 76 climate and sustainability disclosure points in the public reports of 250 top Canadian companies, found many organizations are unprepared for a changing sustainability reporting landscape and risk missing opportunities to show how sustainability forms a strategic imperative.
“While companies across Canada are integrating sustainability into their business and corporate culture, they are falling behind in reporting. At the same time, reporting standards continue to evolve. Not only could this lead to compliance risks when regulations are implemented, but it can also result in missed opportunities to attract investors, customers, and employees who prioritize sustainability. By connecting sustainability and corporate priorities, sustainability moves from being a compliance activity to a value creator —a measure investors increasingly expect to see.”
The missed opportunity:
70% of companies do not disclose the potential financial impacts of their climate-related opportunities. This is a key practice that can build investor confidence in an organization’s long-term strategy and provide transparency about how these opportunities can affect financial performance.
It can also lead to higher revenues; 27% of Canadian respondents in the Annual Global CEO Survey reporting this outcome from their climate-friendly investments.
Meanwhile, not performing materiality assessments (34%) can hinder a company's ability to comply with evolving standards and, more importantly, it prevents companies from identifying and understanding their material sustainability risks and opportunities that are critical to being able to future proof their business.
Adding to the gap, companies that do not disclose how they engage with stakeholders (34%), miss the crucial opportunity to gather valuable insights and improve their reporting. Further, 21% of companies fail to describe their governance structure for managing sustainability issues, which is an area of growing importance, given the Competition Act’s recent emphasis on the practice.
Opportunities to Transparently Report Sustainability Progress:
To read more about companies’ sustainability reporting practices, emerging requirements, and takeaways for organizational leaders, access the detailed report here.
About the report:
PwC's 2025 Canadian Sustainability Reporting Insights are based on our analysis of 250 Canadian companies’ public sustainability disclosures.
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