E&M companies have long been accustomed to competing and creating differentiation based on two dimensions: content and distribution. But to thrive in today’s increasingly competitive, crowded, and slower-growing marketplace, they must focus on a third dimension: user experience.
E&M’s growth is lagging behind the global economy, and the upcoming generation of consumers may not be as willing as their parents to spend on E&M. As a result, profitable growth will increasingly come from capturing market share rather than from expansion in the overall market. E&M companies worldwide have embarked on a quest to create the most compelling, engaging, and intuitive user experiences. This goal is now the primary objective for their growth and investment strategies — which have technology and data at their center.
As companies adapt, invest, experiment, and innovate to secure higher revenues and market share, they’re driving and capitalizing on profound shifts in six key areas: business models, value chains, technology, content strategy, deals, and regulation.