The Big Table of Film and Video Incentives in Canada

While the downturn affects the pace of growth in each segment, PwC's forecast reveals it does not alter the underlying pattern of digital revenues expanding at the expense of their non-digital counterparts. Our forecasts show film entertainment spending in Canada will increase at a 4.2% compound annual growth rate to US$4.2 billion in 2013 from $3.4 billion in 2009. The growth of more digitally-driven segments, such as Internet access, Internet advertising and TV subscriptions will outperform the industry as a whole both during the downturn and the recovery.

Advertising is currently in broad decline, with global ad spend projected to continue below its 2008 levels in 2013. In Canada, the Internet advertising (wired and mobile) is expected to achieve an 8.6% compound annual growth rate over the period 2009 to 2013. The mobile advertising segment is expected to accelerate even more quickly than wired Internet advertising, driven by the expansion in the mobile access subscriber base, reaching 34% compound annual growth by 2013.

Additional incentives may be available for entertainment companies looking to expand online and other platforms. Learn about them below.

The Big Table of Digital Media and Animation Incentives in Canada (2009)

As digital migration accelerates, digital spending will remain the entertainment and media industry's main engine of growth throughout the next five years, making further major inroads into all segments and claiming a rising share of overall industry revenues. As a result, digital spending in Canada will rise from 20% of total industry revenues in 2008 to 32% in 2013.

Dynamic in-game ads will boost Canadian video game advertising, with 13.9% compound annual growth expected from 2009 to 2013. The video game sector in Canada will expand to over US$2 billion in 2013, a compound annual growth rate of 6.2%.

Canada has numerous tax incentives available for companies that develop digital content, including video games. For help navigating these tax incentives, download the publications below or contact a member of our entertainment and media team.

Big Table of Film and Video Incentives in Canada 2009 (219 KB) Download the full PDF table.

Big Table of Digital Media and Animation Incentives in Canada (224 KB) Download the full PDF table.

Previous editions of Big Tables

Big Table of Film and Video Incentives in Canada 2008 (486 KB) Download the full PDF table.

Big Table of Digital Media and Animation Incentives in Canada (207 KB) Download the full PDF table.

Big Table of Film and Video Incentives 2008 in Canada 2008 (299 KB) Download the full PDF table.

Big Table of Digital Media and Animation Incentives in Canada 2008 (201 KB) Download the full PDF table.

Big Table of Film and Video Incentives 2007 (322 KB) Download the full PDF table.

Big Table of Digital Media and Animation Incentives in Canada 2007 (202 KB) Download the full PDF table.

Big Table of Film and Video Incentives 2006 (138 KB) Download the full PDF table.

Big Table of Film and Video Incentives 2005 (156 KB) Download the full PDF table.